Lessons 1 & 2
what is; SMS
What can be determined by using SWOT analysis? (Lesson 3).
what is; Your company's internal strengths and weaknesses and external opportunities and threats.
What are tasks associated with the community manager? (Lesson 5).
what is; Posting regular content, Starting conversations around key topics and moderating the conversations, Developing strategies to increase engagement
What department is responsible for managing a company's brand?
What is; Marketing
What Twitter Cards are used for displaying information about a piece of content, including a title, description, image thumbnail, and your Twitter account username?
what is; summary card and summary card with large image.
Who often responds to the social media content posted by others, posts ratings and reviews of products and services, comments on blogs and forums, contributes to articles in a wiki, organizes and tags content, and updates their statuses often on social media channels?
what is; participant
Which of the following steps would you follow at first in the social media planning cycle while creating a strategy?
what is; Listen and analyze
Which personality trait indicates how a person approaches the outside world
what is; Judging/perceiving
What will happen by narrowing your target audience? (Lesson 8).
what is; You will not waste your budget, and your ads will likely have better performance
Which of the following is another term of preprocessing?
what is; Scrubbing
what is; crowdshaping
A marketing mix includes a set of tactics that a company can use to promote and encourage potential customers to purchase their services. Mixed marketing services are also known as ______ Marketing.
What method sends an excerpt of the content with the notification? (Lesson 6)
What is trackback
As a ________, you should maintain global perspective on legal and regulatory issues. (Lesson 7)
What is; social media strategist
Which of the four Vs makes analyzing social media data especially difficult?
what is; variety
A regional carwash business uses direct mail and other print media services to send monthly specials. How can they add social media to communicate product information to their customers? (Lesson 1).
what is; Post blogs and customer reviews
Concerned about the environment and animal welfare, value time spent meditating and reflecting, enthusiastic for local sports teams are example of what in terms of marketing (Lesson 3).
What is; psychographic factors
What is true regarding Facebook Messenger?
what is; You can add notes and labels to organize your messages and conversations, It is a great way for businesses to take conversations off the main business page and engage directly with an audience member, It is an instant messaging service that is built into Facebook on the desktop.
What are some advantages about paid social media? Say at least 2 (Lesson 8).
what is; You might not be sure that your message is reaching your target audience because organic social media relies on sharing, It figures out what content is performing the best, It builds your audience faster.
What are the types of information you can communicate with your charts and graphs? (More than one answer. Must say at least two). Lesson 10
What is; composition, comparison, disruption
You are the marketing manager for a home construction company, and you regularly blog about completed home builds. Your posts describe how the energy efficient homes will benefit the owners, how they are built, and how much they will save the owner on energy costs. The company's president, chief financial officer, and Superintendent also add their positive comments to the blogs and repost through their own social media networks. What is this behavior called? (Lesson 1).
What is; Executive buy-in
How does mobile social media differ from traditional social media? (Lesson 1).
what is; Mobile social media allows for features based on where the device is located and when communication takes place.
Which act passed in 1990, is a civil rights law that prohibits discrimination against people with disabilities.?
what is; ADA-American with Disabilities Act.
What is the general formula to calculate social media ROI?
what is; (Gain)=(Return-Costs)/Costs
Jeff is the social media manager for a company that develops and sells electric guitars. He is running several social media campaigns, each to promote new products or upgrades to existing products. His boss has asked for a report on how their followers have responded to the latest introductions. What kind of report should Jeff provide?
what is; community
1. Executive or summary
2. campaign