Chapter 1
What team was the most valuable sport team in the United States in 2018, per Forbes' data analysis?
Who are the Dallas Cowboys
Throughout the 20th century, a majority of sport communication jobs in the United States were in this medium.
What are newspapers?
Sport's popularity reached new heights in the United States after the Civil War, propelled by the development and rise of which team sport?
What is baseball?
The medium through which communication takes place in or through sport is known as a?
What is a communication channel?
What is the minimum number of participants in small-group communication?
What is three (3)?
According to research cited in the text, both newspaper sports editors and television sports directors were most likely to rank which of these skills as the number one skill needed for a career in either media?
What is writing?
This television satellite subscriber service now focuses much of its advertising toward sport fans, touting its programming and exclusive contract with the NFL to air its Sunday Ticket.
What is DirecTV?
Who was the author, often touted as "the first important American sportswriter," of "The Four Horsemen of Notre Dame"?
Who is Grantland Rice?
It is impossible to analyze sport communication without examining the levels of communication involved and the
What is context?
What is the principle reason people generally engage in interpersonal communication?
What is to relate?
The NCAA often receives as much as 90 percent of its total revenue from television contracts to televise what?
What is the NCAA men's Division I basketball tournament (i.e., March Madness)
What organization/company was listed as an example of a print media wire service in the text?
What is the Associated Press?
For which popular African-American daily newspaper did sportswriter Wendell Smith write?
What is the Pittsburgh Courier?
Scholars are increasingly using which theoretical framework for research to examine social media usage and interactions?
What is parasocial interaction?
The three dimensions of context are physical, social-psychological, and _______, which relates to time of the communication.
What is temporal?
What largely fueled the growth of the professional and major college sport industries in the US?
What are television contracts or rights deals?
Which of the three major sport communication scholarly journals has been the most cited in academic research?
What is the International Journal of Sport Communication?
The Sporting News posthumously named which legendary NFL commissioner, who helped create the Super Bowl, as the 20th century's most powerful person in sports?
Who is Pete Rozelle?
The lightning bolt for Gatorade and the Olympic rings are both examples of what form of symbol used in the sport industry?
What is material manifestation?
Men's college basketball coaches regularly wear high-end suits to all games they coach. In doing so, their attire communicates through which form of nonverbal communication?
What are physical characteristics?
Plunkett Research estimated the size of the 2016 annual sport industry in the United States at?
What is $540 million?
What is the acronym for the professional organization for college sports information directors?
What is COSIDA?
There were 670 million worldwide tweets related to which sporting event in 2019, in which the United States defeated the Netherlands.
What is the womens world cup?
The deal the NBA signed with ESPN and Turner for rights to televise its games was worth how much money (USD) for the combined nine years?
What is $24 billion?
Remaining quiet and bowing your head at funeral is a way to ______ interactions in the use of nonverbal communication.
What is contextualize?