Distribution
The channel of distribution consists of which of the following:
A. All independent intermediaries involved with the transfer of title of goods and services
B. All middlemen involved with the physical movement of goods and services
C. All of the businesses and people involved in the physical movement and transfer of ownership of goods and services from producer to consumer
D. The movement of goods and services from manufacturer to consumer-user
C. All of the businesses and people involved in the physical movement and transfer of ownership of goods and services from producer to consumer
True or False. A store that sells in person and online is considered omnichannel retailing.
True
How can a sporting goods store implement scramble merchandising?
Some examples:
Sell protein shakes through a cafe
Discounted gym membership
Photography during athletic events
True or False. For retailers today, the main use of UPC codes is ease of checkout and quick merchandise returns.
False - inventory management
A retailer can reduce dependency on its core operations through ________.
A. Downsizing
B. Merger
C. Diversification
D. Omnichannel Retailing
C. Diversification
With which distribution type do suppliers sell through a moderate number of retailers?
Selective
Which return policy can be viewed as part of an augmented retail strategy?
A. 7-Day Return
B. 365-Day Return
C. Consumer purchases return shipping label
D. Warranty available for purchase
B. 365-Day Return
Low operating costs characterize which of the following retailing institutions?
A. Supermarket
B. Walmart
C. Membership club
D. Box store
C. Membership club
A retailer can generate data on sales by cash versus credit, the average sale, and number of items purchased on the average shopping trip by examining which of the following?
A. Sales invoices
B. Pre-sale orders
C. Inventory Records
D. Online Sales
A. Sales invoices
A retailer seeks to maximize the profitability of its inventory assortment through ________.
A. Efficient consumer response
B. Optimal space planning
C. Category management
D. Everyday low pricing
C. Category management
Retail price competition is generally highest in what type of distribution?
Intensive
Impulse Purchases
Define outshopping.
Consumers who travel long distances to stores.
A retailer keeps an updated record of its customers' purchases, method of payment, and size and color preferences. This illustrates ________.
A. web retailing
B. database retailing
C. the 80-20 principle
D. direct marketing
B. database retailing
What term is used for the overall plan guiding a retail firm?
Retail Strategy
Channel relations tend to be the smoothest in ________ distribution.
Exclusive
What is an example of a retailer appealing to a "poverty of time" lifestyle?
Home delivery, store drive up, pre-packaged bundles, etc.
Discretionary income can be defined as ________.
Money left over after paying taxes and buying necessities
The information needs of retail managers are anticipated, collected, organized, and stored on a continuous basis in a ________.
Retail Information System (RIS)
Which form of ownership is a legal entity apart from its individual officers or stockholders?
Corporation