STR Gazing
To WIN on the STR report
WHAT IS TO GROW REVPAR INDEX?
A way to get more money without raising price
WHAT IS EXTRA PERSON CHARGE, UPSELLS?
Report that shows our selling price today and 365
WHAT IS DAILY DETAIL OR STRATEGY OUTLOOK?
Call to review prospect group business with the sales team
WHAT IS FUNNEL REVIEW?
Where to find your crossover goal
WHAT IS CROSSOVER TRACKER IN NoAH?
Two ways to grow RevPAR Index
WHAT IS OCCUPANCY INDEX AND ADR INDEX? (MPI/ARI)
98% Occupancy
WHAT IS SELLOUT EFFICIENCY?
Data to evaluate competitive pricing on specific accounts
WHAT IS A360? (KALIBRI, HUMMINGBIRD)
Online AH tool that is often used by the Sales teams to sell your property
WHAT IS SSG?
Report in NoAH where a GM can review sales conversion by seller
WHAT IS SALES EFFECTIVENESS?
While STR measures actual performance this looks ahead to predict future performance
WHAT IS DEMAND 360?
AH tool to find my transient on the books same time last year
WHAT IS NOAH?
New tool for evaluating competitive rates and market demand
WHAT IS OTA INSGHT?
Person who can create a HIPPO video
WHO IS ANYONE?
Your Regional ESD
WHO IS KANINA BRINKEY?
111%
WHAT IS ATRIUM'S RPI GOAL FOR 2023?
Cost to occupy one more room in the hotel
WHAT IS INCREMENTAL CPOR?
Data points to evaluate group business
WHAT IS HISTORY? (STR, RMS, D360 )
Expected repsonse time to send a full proposal on lead
WHAT IS 24 HOURS?
At least two ways to find your group need dates
WHAT IS PACE REPORT, NoAH GROUP OTB CALENDAR, SSG?
Where to find 10 year trends
WHAT IS THE STR DASHBOARD? (OR STARCAST)
Controls to consider for special events
WHAT ARE GUARANTEE / DEPOSIT AND CANCEL POLICIES? INVENTORY CONTROL DATES? HILTON EMPLYOEE ROOMS CLOSURES VIA HILTON HONORS FORECAST/INCREASE DEMAND TO INFLUENCE PRICING. REVIEW CEILING AND FLOORS / THRESHOLDS FOR GROUP AND TRANSIENT
The key to success in 2023
WHAT IS BALANCE?
Name 2 ways to improve your catering forecast & what is our company forecast accuracy goal
WHAT IS HISTORY, INCREASED DETAILING WINDOW, POSITIVE SLIPPAGE PROJECTION?
WHAT ARE: PROMOTE, MAXIMIZE, DELIVER, PROTECT, SUPPORT