6AM City Basics
6AM City was founded in this year
What is 2016?
This term describes news that is focused on a specific community or region
What is hyperlocal?
CPM stand for this in digital advertising
What is Cost Per Mille (thousand impressions)?
This metric indicates how many subscribers actively open the newsletter
What is the open rate?
What’s the first step in a typical sales pipeline?
What is prospecting?
6AM City's mission statement centered around these 2 principles
What is driving local engagement and building community?
These two social media platforms are seeing the fastest growth among local media publishers
What is Instagram and TikTok?
A campaign’s “CTR” measures this
What is Click-Through Rate?
A “bounce rate” in email marketing refers to what?
What is the percentage of emails that couldn't be delivered?
This is the term for identifying client challenges and aligning your offering
What is solution selling? (or listening with intentional curiosity)
6AM City serves this many US markets
What is 30?
This generation is currently the most engaged with local newsletters
What is Millennials?
This is the industry term for content that looks and feels like editorial but is paid for by a brand
What is native advertising?
Which metric helps determine the ROI of a paid newsletter ad campaign?
What is conversion rate?
This is term for the practice of testing different versions of newsletter content
What is A/B testing?
6AM measures reader engagement beyond clicks and opens by tracking what types of data?
What is survey data, reader replies, or time on content?
The acronym “OTT” stand for this in digital advertising
What is Over-The-Top?
This type of ad purchase involves real-time bidding on digital inventory
What is programmatic advertising?
This term is used for the practice of testing different versions of newsletter content
What is A/B testing?
A client asks you "How do you build newsletter subscriber lists?"
What is using social media promotions, paid advertising, or community partnerships?
6AM City offer this which has curated guides that cover where to live, what to do, and where to work
What are city guides?
Name one key challenge currently facing local media companies
What is declining print ad revenue, audience fragmentation, or algorithm dependency?
How does 6AM City ensure editorial integrity while running paid content?
What is by clearly labeling sponsored content and maintaining a separation between sales and editorial teams?
This term measures how long someone spends engaging with a newsletter or landing page
What is time on page (or read time)?
A client asks "What is the primary benefit of branded content compared to banner ads??
What is higher engagement and less disruption to the reader experience?