The Business Plan
Types of Ownership
The Elements
Vocabulary
Marketing
100

A long term picture of what the business is to become and will look like.

Vision Statement 

100

When two or more people share ownership, but not necessarily equally.

Partnership 

100

First area client sees.

Front Desk or Reception Area

100

Your staff or employees.

Personnel

100

Allows you to bridge geographical and cultural distances to reach a variety of people with the same interests and desires.

Social media 

200

Projected financial statements, actual statements, and financial statement analysis.

Financial Documents 

200

Greatest negative impact for legal exposure, as there is no separation between owner and business.

Sole Proprietor 

200

How long does it take most new shops to begin operating at full capacity?

6 months 

200

A strategy for how goods and services are bought, sold, and exchanged.

Marketing 

200

Encompasses promotional efforts that are paid for and directly intended to increase business.

Advertising 

300

Outline of all the research obtained regarding the client's your business will target and their needs, wants, and habits.

Marketing Plan

300

Operating under business' name for a fee. Must follow guidelines to run location similar to others with same name.

Franchise

300

List 4 of the 6 things you should consider when interviewing potential employees.

1. Skill

2. Personal Grooming 

3. Image as it relates to business 

4. Attitude 

5. Communication Skills

6. Work History 

300

Information about a specific population.

Demographics

300

List top 3 ways clients find service providers according to the Professional Beauty Association.

1. Recommendations or Referrals 

2. Convenient Location 

3. Advertisements

400

Description of the key strategic influences of the business, such as the market it will serve, the kinds if services it will offer, and quality of those services.

Mission Statement 

400

Exsist as separate entity, but has liability protection similar to a corporation.

LLC

400

In the allotment of business funds what should take priority?

Payroll Obligations 

400

Money needed to onvein a business.

Capital

400

When you encourage a client who is booked for one service to add another.

Cross Promoting

(Upselling is when you add on additional services.)

500

The owner's resume, personal financial information. Legal contracts, and any other agreements.

Supporting Documents 

500

Personal income tax is limited to individual salary and not the total profits of the business.

Corporation 

500

Average cost to create spa or salon space per square foot.

$75-125 per sq. ft.

500

The rules or regulations adopted by a business to ensure all clients and staff are being treated fairly consistently.

Business Policies 

500

As a general rule of thumb, an advertising budget should not exceed what percentage of your gross income?

3%

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