What is Development?
Communication for Development
The Modernization Model
Contemporary Strategies in Communication for Development
Challenges in the 21st Century
100
This process is recognized as a complex, integrated, participatory process, involving stakeholders and beneficiaries and aimed at improving the overall quality of human life through improvements in a range of social sectors in an environmentally responsible manner?
Development (VIDEO)
100
Most early communication for development theories emerged out of the modernization paradigm. What is the modernization paradigm?
The paradigm assumes that, with assistance, "traditional" countries can be brought to development in the same manner more developed countries have.
100
Following World War II, modernization through which two competing ideologies was used as the approach to development and human progress?
Capitalism & Communism
100
Contemporary strategies are theory-driven and subscribe to what type of method?
Systematic planning
100
The book lists a number of 21st century challenges facing humanity. Name 3.
o Reducing the extreme poverty rate faced by 1.2 billion people who have to live on less than $1 per day o Improving the lives of 100 million slum dwellers by 2020 o Ensuring that all children complete primary schooling o Reducing HIV/AIDS infection in young people by 25 percent by 2010 o Improving agricultural productivity in Africa o Preserving forests, fisheries, and biodiversity o Reducing the threat of global warming by reducing 60 percent emissions of carbon and other greenhouse gases o Confronting the water crisis o Defending the soil o Preventing conflict
200
This type of governmental decision making should be use to invoke “good change?”
Democratic
200
What is efficacy?
An individual or community’s belief in its capacity to resolve a problem.
200
What does DSC stand for?
Development Support Communication
200
Public Awareness Campaigns draw upon what power to create awareness in societies?
Power of the mass media
200
Using new communication technologies, what do communication for development designers support?
Interactivity and knowledge sharing
300
True or False: Effective development seeks to set up only the views of organization doing the developing.
False. It seeks to be endogenous, and it should be originate from the society’s values and its perceptions of its own future.
300
This concept refers to the involvement of citizens/beneficiaries in defining, designing, implementing, and evaluating development interventions.
Participation
300
Name two development paradigms/models listed in the book that have influenced the field of communication for development.
The dominant paradigm (modernization model), dependency paradigm (dependency critique), and the alternative paradigm (another development, or participatory model).
300
What are the essential elements of social marketing?
Price, product, promotion, and place
300
What accounts for more than 60 percent of all broadcasts schedules globally?
Entertainment programs
400
What are three of the biggest developmental challenges for the 21st century?
What is Reduction and elimination of poverty, provision of adequate housing, access to health care and lifelong education, food and nutritional sufficiency, adequate and functioning physical infrastructure, public health (water, sewerage and waste disposal), roads, bridges, reliable transportation systems, environmental protection, respect for human dignity and rights (including self-actualization), access to the means of communication, participation in the democratic governance of society
400
This type of development describes an intervention whose outcomes are environmentally and culturally sound and can be continued by the community after the end of any resources that may have been provided by external agencies.
Sustainable development
400
According to Howard Frederick, what is development sabotage communication?
This refers to the way broadcasting and mass media systems of political elites and more developed countries actually undermine development in less developed countries. (VIDEO)
400
What example did the book give for an advocacy project?
Arab Women Speak Out
400
The book says communication for development “must be aesthetically competitive if they are to be effective in the global communication environment, which is dominated by slick entertainment programming.” What popular online LDS campaign uses videos to meet this principle?
“I’m A Mormon” (VIDEO)
500
This post World War II reconstruction plan demonstrated the effectiveness of management in economic and social reconstruction.
The Marshall Plan
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