M
Creates an environment of mutual understanding and forges connections between people
What is internal communications? p. 16
What we know about the organization and its people
What are Insights?
Business priorities, vision, and why internal communication is important (mindset) plus what we know about the organization and its people (insights). This is the route you will take.
What are Logistics? p. 121
The part of the framework concerned with the role executives and managers play.
What is Leadership? p. 169
A result, usually expressed in numbers, that you obtain by measuring something - the quality, value, or effect of something and act of deciding how great it is.
What is measurement or measurment? p. 209
External communications belongs to one person and external communications should be kept separate (and six more).
What are myths of internal communications? p. 22
While research makes helps inform PR activities so they can reach publics who want, need, or care about the information, This deals with 'the bigger picture' and is longer term, whereas tactics focus on short-term effects.
What is strategy? p. 82
Doesn't only mean international, it can also mean across the organization or even from one department.
What is global? p. 121
A workplace approach designed to ensure that employees are committed to their organization's goals and values, motivated to contribute to organizational success and are able at the same time to enhance their own sense of well-being.
What is employee engagement? p. 173
The act of appraising or diagnosing.
What is evaluation? p. 209
An unscientific test to find out what the source of truth is for an organization. (Hint - our first assignment).
What is the snow test aka snow day assignment? p. 24
Employee survey data, organization charts, people data, pulse surveys, strategies, internal communications audit.
What are examples of interesting data inside organizations? P. 85
If you're not careful, these can become more of a mouthpiece of management than a reflection of the employee voice and experience?
What is an internal newseltter? p. 127
This is costing the global economy $8.8 trillion - enough to make the difference between success and failure for humanity?
What is low engagement (quiet quitting, loud quitting) p. 174
Chief Communications Officer and Chief Communications Officer.
A buzzword that refers to the combination of employee communications, external communications, public affairs, and HR.
What is 'mixternal communications'? p. 42
Unconvinced cynics, confused followers, miserable moaners, informed cheerleaders
What are examples of personas? p. 96
What is the ideal length of a presentation? via Canva. p. 133
The Pawtal at Bettersea Dogs & Cats, The Vue at Kenvue and L'Oréal Anywhere are examples.
Yammer and Workplace at Facebook are examples.
What are employee social networks?
What are superpowers for internal communicators to harness? p. 51
Specific, Measurable, Achievable, Relevant, Timebound
What are SMART objectives? pg. 105
Includes the following: Channel, Purpose, Audience, Direction, Frequency, Measurement
What is a channels matrix? p. 137
A perception or emotion, maintained by somebody other than you that describes the total experience of having a relationship with you. Internal communicators and internal communications teams need one.
What is a brand? p. 201
What happens inside is reflected outside.
What is the title of chapter 8? 257