General Facts
MINI was acquired by this manufacturer
BMW
What is the official name of the MINI community?
The Comminity
The four segmentation types are geography, demographics, psychographics, and...
Behavior
Advertising and promoting products via one or more forms of electronic media is...
Digital Marketing
According to the Guinness World Records, Most People Crammed into MINI Car is...
28
MINI is looking to develop this type of car
Electric
This has been the most important event for the community this year
Dakkar 2019
MINI targeted people who were spontaneous and...
Adventurous
Mini owns an international website simply called ____, and 52 websites in local languages for each market
In 1959, MINI had a price tag of (in pounds)...
497
Sales in the US dropped in 1967 due to this regulation
Emissions Regulation
There are ____ Mini clubs in the UK
469
MINI positions themselves as fun, fashionable, unconventional and...
Sporty
Through viral marketing, MINI received recognition by starring in this heist movie
The Italian Job
The largest line of MINI drivers ever to form a convoy is...
299
The MINI's most innovative change was on this part of the car
Wheels
This is the membership amount for the MINI club in the UK
25 Euros
MINI creates luxury cars for this demographic...
Young Adults
Mini uses SEO to drive traffic to its website via this online tool
Google Adwords
This famous Beatle was spotted sporting a MINI …
John Lennon
Top MINI export markets include the US, Germany, France, and ...
Italy
The benefits of being a Comminity member are discounts, exclusive competitions, and access to the members...
Forum
MINI prides itself on providing this feature to appeal to all types of drivers
Individualism
Named "The MINI Rocks the Rivals," this movement aimed to promote vehicle wraps with a special ____ design, giving customers a way to add a personal touch to their vehicles
KISS
On this year, John Cooper partnered with MINI to create the Classic Mini Cooper …
1961