Campaign Lingo
The tool that summarizes the why, what, and how of your campaign.
What is a Donor Discussion Guide?
The first and best audience for your campaign.
What are your existing donors?
Engagement equals...
What is investment?
The process of asking a donor for a gift.
What is a solicitation?
What are Campaign Conversations (Monday calls), the blog, All About Capital Campaigns (podcast), and live webinar trainings?
The first phase of Arc of the Ask.
What is Settle?
The campaign phase when the largest gifts are received.
What is the quiet phase?
The greatest influence on their perspectives on money-- for most people.
What is family?
The two sections that are repeated in the Arc of the Ask.
What is Confirm and Explore?
The tool that describes the donations needed to achieve your campaign goal.
What is a gift range chart?
Since COVID, donors are welcoming this new form of solicitation.
What is virtual (or Zoom)?
Strategy for getting to know a donor's interests.
What is "asking questions"?
The time when you change from a "working goal" to a "campaign goal."
What is the campaign kickoff (or beginning of the Public Phase)?
The primary use for the DDG.
What are one-on-one donor meetings?
The preferred phrase when asking for a campaign gift.
What is "Would you consider a gift of $X"?