Marketing Issues
Monica’s coffee shop notices that their regular customers are not returning and switching over to Blank Street due to their recent viral TikTok. What is Monica’s Coffee Shop likely experiencing? (points permitted if explanation is valid)
Ineffective Marketing
A local bakery wants to increase awareness in their neighborhood to attract more walk-in customers. What’s a simple, effective strategy they could start with?
Distribute flyers and posters
A startup launching a budget-friendly product wants to avoid setting a price too high or too low. What factor should they consider to set an optimal price?
Customer’s willingness to pay
An online retail store has recently noticed that their Instagram posts rarely get likes, and their email newsletters have low open rates. What marketing issue could this indicate?
Low Audience Engagement
A small skincare brand wants to connect with more followers on Instagram. What’s an interactive way to boost engagement with their audience?
Use polls and testimonials
Before rolling out a new product, a home goods company surveys customers to understand their preferences. What’s the purpose of this research?
To align with customer preferences
A restaurant chain launches a new ad campaign, but it quickly receives negative reviews and comments online, with customers saying the campaign doesn’t match the brand. What marketing problem does this reveal?
Customer Dissatisfaction
A new food truck business wants customers to easily find their menu and contact info. What should they add to their promotional posters for easy access?
QR codes
A software company is considering expanding into a new market and needs to evaluate their investment. What should they analyze to confirm this move is financially sound?
Costs or ROI
A small clothing manufacturer brand sells their inventory from 2019 but finds that they are struggling to attract new customers and are losing customers to Shein. What marketing issue might they need to address? (points permitted if explanation is valid)
Lack of Competitive Edge - doesn’t keep pace with industry standards
You recommend to your client from Honduras, during the Telebrigade, they start a WhatsApp Business Account. However, they express that nobody will use it because there social media besides Facebook is not used. What did you fail to assess here?
Target Demographic, Client Capacity, Customer Behavior
A beverage company is deciding whether to create their own product, partner, or buy/license a competitor’s. What key factors should they consider to make the best choice?
Market barriers and resources