ACT!
Who am I?
Downstream Marketing & Trade-shows
Website
Product Manual, Labelling, & Literature
100
Critical database field used to "ID" customers for ACT! queries that build groups for email blasts amongst other things.....
What is the ID/Status Field?
100
Often associated with our nation's symbol, we are responsible to ensure that all claims in marketing materials are clear, accurate, and substantiated.
What is the Philips/Respironics Legal group?
100
A non-insect buzz generator, this Quarterly marketing email is designed to help us connect more with our customers....
What is the FOCUS newsletter?
100
The target web page that will be promoted as a "go to" resource for customers who are looking for actigraphy application guidance and information.
What is Actigraphy.com
100
Amongst other useful facts, it provides dimensions of our top selling actigraphy product.
What is the Actiwatch 2 Spec sheet?
200
Handy dandy collection of contacts in ACT! that share some common characteristics. This is also a tool for Marketing to use for customer communications.
What is a group?
200
We register all Philips Respironics medical products in any country it will be sold to and make sure that our labelling doesn't claim benefits that are outside our 510(k) "intended uses".
What is the Philips/Respironics Regulatory group?
200
The color of some angels and devils....this is also the name of a required process for all marketing materials prior to customer distribution. Contains approvals from Legal, Regulatory, Marketing Communications, and Marketing.
What is the blue form process?
200
Not only did it take 2 years to implement, but this feature of all new product pages is the only way customers can access our information request form from the Philips corporate website.
What is the Request More Information button on the right side of the product pages?
200
Even though it hasn't been translated into American....this is the best source for technical specifications for our mobile human monitoring sensor offering.
What is the EQ01 Life Monitor Manual?
300
A blank in this field means this contact will get zero communication from marketing.
What is the E-mail field?
300
When I am not dealing with irate customers, I enter all our orders, am the local export control officer and the RIBN expert on import/export functions. Also...I know a $#!T load about SAP.
Who is Collette Cardin?
300
Not just an alliteration, "Sense and Simplicity" plays this role in marketing for all Philips products
What is the Philips brand promise?
300
A huge component of our web development process, it doesn't happen without attention to detail, great content, and strong web design.....this is the process of improving visibility when "Googled".
What is search engine optimization
300
In addition to describing Jodi's fitness goals, Power, Speed and Flexibility describe key parts of this product's positioning.
What is Actical Z Series.
400
A sure way to Tim Stowell's heart.....this is also the only source of information used to provide forecasting information to manufacturing for incoming orders.
What is "entering or updating" opportunities?
400
I am a a straight-talking, no fluff, red-wine drinking marketing communication resource liaison between the mothership and RIBN.
Who is Sandy Binder?
400
A critical emphasis in all downstream marketing efforts ....this is the process by which we try to create an image or identity in the minds of our customers for our product or brand.
What is positioning?
400
Created in 2010, this helps us establish and communicate our goals to the Philips web team. It contains target keywords, marketing and promotion goals for every one of our web pages.
What is our website marketing strategy?
400
Helpful to get rid of a cold, this will soon be dissapearing from Actical label.
What is the capital C?
500
User field, rhymes with "horse", that allows new contacts to be tied to a trade-show or other marketing effort.
What is the Source field?
500
Jumps through hoops and gates while providing the Voice of the Customer during New Product Development.
Who is Mark Reed? or Global Product Manager?
500
June 2012 trade-show where we will have 4 times the normal booth space and educate customers with a new customer pathway concept.
What is DIA?
500
When "Googled" using the product name, this new web page, contains a cool feature comparison table for three different actigraphy products.
What is Actiwatch product page?
500
We are the three printed manuals that ship with Actiwatch products.
What are the Wearer's Guide, Technician Guide, and Clinician's Guide?
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