Brand Colors
This is the mixture of a brand color with white.
This was the first organization to adopt the Minnesota brand.
Explore Minnesota
This document describes critical elements of the Minnesota brand.
State Brand Style Guide
This is the primary font family used in the Minnesota brand.
Brandon Grotesque
Logo packages contain assets in the following color modes: CMYK, PANTONE, RGB and _______.
Grayscale
This color palette is used to communicate alerts or danger.
Safety color palette
This ad agency designed the State of Minnesota logo.
Little Co.
This secure website contains templates and brand information for state employees.
Brand extranet
This is a companion type family to our primary brand font, optimized for readability.
Brandon Text
Clear space around the Minnesota logo is always equal to this measurement.
The height of the "MN"
This describes the level of visibility of one color against another color.
Color contrast
Event and anniversary logos were adopted in this iteration of the style guide.
2018
This team is responsible for final, high-level decisions related to the Minnesota brand.
The Brand Governance Team
This substitute font is used in Word docs, email signatures, and other “business” uses.
Calibri
Agency subsidiary logos, such as program logos, are produced by this group.
Agencies.
This is the PANTONE color associated with “Minnesota Green.”
PANTONE 368 C
This is the year the Minnesota brand first made an appearance
2014
This is a collection of design samples that strongly reflects the Minnesota brand in action.
Design project showcase (found on the extranet)
This substitute font is used on State of Minnesota websites.
Open Sans
The size of the MN brand mark in a vertical agency logo is this much bigger than the horizontal logo version.
150% of the size, or 50% larger (depending on semantics)
This is the CMYK color value of “Minnesota Blue.”
C-100; M-60; Y-10; K-53
he Great Seal of the State of Minnesota was adopted in what year?
1858
This is the email address for the brand governance team
brandteam@state.mn.us
This is a chain of “fallback” fonts on a website.
Font stack
This is the number of lockups in the core Minnesota logo set.
Three: Primary, Justified and Horizontal. The icon isn’t technically a lockup.