TikTok usage
How many monthly active users does TikTok have in Spain 18M - 21M - 32M - 39M
21M
Top 3 feelings that our audience associates with TikTok
Happiness, joy & creativity
How do we call the feature available for In-Feed Video Ads to boost brand engagement, acting as an extension of a creative idea?
Interactive Add-ons
% Of users that have been inspired to buy a product when they didn't plan
57%
Source where you can find TikTok's trends, top videos, songs or hashtags
Creative Center (and of course TikTok app!)
How many Branded Mission campaigns has Miravia launched in 2023
2 (and more to come...)
Top 3 categories users in Spain would like to recieve their next secret santa from
Fashion, electronics and beauty
What is the best combined content strategy to reach unique business goals?
Organic + Paid + Creators content
Ad format that allows a brand to showcase a collection of products through their catalog
Video Shopping Ads (VSA)