CRM
What does CRM stand for
Customer Relationship Management
This technology allows amazon to suggest products based on past purchases
What is CRM
the process a company uses to track and organize its contact with customers.
What is Amazon Prime
A loyalty program that keeps customers coming back with free shipping and special deals
What is the main goal for CRM
To give better customer service with the information they have
What is cross selling
Amazon will show your items that are frequently bought together
What are the three benefits I listed of CRM
Improved Customer Service, increase of sales, and helpful data
What type of marketing strategy does amazon use to recommend products to customers based on their browsing history
Personalized marketing