1
2
3
4
100
The desired result a person or group of people hopes to achieve through an action.
What is the goal or purpose?
100
Of or pertaining to hearing, listening or the ear.
What is Aural?
100
A short and striking or memorable phrase used in advertising, usually affiliated with a specific brand.
What is a slogan?
100
A form of brand or advertising campaign that involves a well known person using their fame to help promote a product or service.
What is a celebrity endorsement?
200
To deliver a specific message to a target audience with the intention of convincing them to buy into a product or an idea.
What is the goal or purpose of advertising?
200
Of or pertaining to speech or speaking.
What is Oral?
200
A literary device used to inspire an emotional reaction in an audience.
What is Pathos?
200
The lifestyle that the advertisers are trying to sell.
What is the message of the advertisement?
300
The types of elements used in television commercials to make them more effective and engaging for their viewers.
What are stylistic and persuasive elements?
300
A symbol or other small design adopted by a company or organization to identify its products, values or beliefs.
What is a logo?
300
A literary device used to persuade an audience through reason and logic.
What is Logos?
300
Another word for television advertising.
What is a commercial?
400
Any of the visual characteristics within an advertisement that help to portray meaning including colours, text, images, etc.
What are Visual Techniques?
400
A combination of pictures that represent a word or phrase.
What is a rebus?
400
A literary device used to appeal to our desire for credibility.
What is Ethos?
400
The intended group for which something is performed or marketed.
What is the target audience/market?
500
Rebus Example:
What is IBM?
500
Specific language techniques which writers use to create text that is clear, interesting, and memorable.
What are literary devices?
500
The number of advertisements we are exposed to each day.
What is 5000?
M
e
n
u