Name That Term
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This Ad is....
Oh look...text structure
More Ads to Identify
100
a person who prefers one thing above another; one sided thinking
What is bias?
100
Propaganda is used to _____________ the audience.
PERSUADE
100
Tiger Woods saying that he drinks Pepsi soda
What is a testimonial?
100
Finding similarities and differences
compare and contrast
100
politicians who attack their opponets for reckless spending of government money
What is name calling?
200
an appeal that tries to persuade the reader to do, think, or buy something because it is popular or because everyone is doing it
What is bandwagon?
200
techniques and tactics used to influence people to believe, buy, or do something.
What are propaganda techinques/persuasive tactics?
200
A Hershey's chocolate ad that states 3 words: Creamy. Yummy. Milky.
Glittering Generalities
200
when the text states a problem and solution or answer to that problem
problem and solution
200
Drake shown in a Tide commercial doing laundry
plain folk
300
The strategy of showing the products best features, telling half-truths, or leaving out its problems
What is card stacking?
300
Act of relating something or someone we like or respect with a product. Symbols are commonly used.
Transfer
300
a Gap commercial that shows EVERYONE wearing the same dress, but in different colors
What is bandwagon?
300
Order of time
Chronological
300
The Mayor of Chambersburg shown giving a speech with a flag behind him/her.
Transfer
400
tries to persuade the reader by using words that appeal to the reader’s emotions instead of to logic or reason
What is glittering generalities?
400
Use of well-known, respected people to endorse (support) a produce or service
Testimonial
400
a QVC segment whereas customers who bought the product tell on the air how much they love the product
What is a testimonial?
400
Explains reasons why something happened
Cause and effect
400
a TV commercial that states that the new and improved laundry detergent is better and more powerful at getting your clothes cleaner
What is glittering generality?
500
An attempt to turn people against the opponent or competition using unkind label or words
What is name calling?
500
Speakers and ads that appear to make someone famous into an "everyday person"
Plain Folk
500
A commercial for a type of medicine that claims all the GOOD stuff about a product. But it leaves out the side affects
Card stacking
500
Text structure means how the text is _______________.
Organized
500
A soda ad that states: "America's favorite soda. One can of soda sold every 1.7 seconds."
Bandwagon
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