Mission and Purpose
This statement tells guest why mission driven hotels exist
What is mission statement?
Something that builds traveler's trust and loyalty easier
What is brand recognition?
Sharing the experience that happened at a property
What is word of mouth?
A common place to find guest satisfaction reviews
What is third-party review site?
Hotels that are focused on sustainability are targeting this type of traveler?
What is Eco-conscious traveler/sustainability driven traveler?
Hotels build loyalty by offering?
What are hotel benefits?
Something that brings in large groups of people and drives travel
What is major event/concert?
A platform that can showcase a hotel's primary features and talking points
What is social media?
A certification that shows the hotel is focused on the environment
What is LEEDs?
What is IHG's rewards program called?
What is IHG One Rewards?
Collaboration with local school and colleges
What is partnerships?
This tool tracks how guests find your website
What is Google analytics?
Pulte Family Charitable Foundation's mission statement (not all of it, just general)
What is "We support humanitarian initiatives led by nonprofit organizations and educational institutions in the United States and globally".
Someone who speaks on behalf of the brand and tries to move travelers to stay with them
What are brand ambassadors?
Sharing your hotel partners is what type of strategy?
What is community based marketing?
Something that lets travelers know a hotel's local impact
What is being known in the community/active in the community?