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“We won’t won’t bore you with all the details, as you can read the brochure later.”
won’t bore you: won’t speak too much about something.
“We like working with them because they do everything with a personal touch that makes us feel welcome.”
personal touch: friendly way of doing business.
“We have to to scale up the advertising campaign, as too few people are aware of our presence.”
to scale up: to make bigger or stronger.
“Although media servers are a niche market, we see it as a good way to develop a strong client base before expanding.”
niche market: a small, specialized section of a market. For example, hand-made chocolates are a niche market in the bigger confectionary market.
“Staffing has always been our Achilles heel, as the work is extremely repetitive and stressful.”
Achilles heel: weak point.
“Now that they have an online portal, their client base is worldwide, rather than national.”
client base: potential customers for businesses that provide services rather than retail products.
“The bedrock of this operation is our quick turnaround time, which is 25% faster than our competitors.”
bedrock: foundation.
“If we want to take it to the next level in this industry, we’ll have to take on more researchers.”
next level: the next important step or increase in size.
“Expanding the clothing line to include menswear would create economies of scale and reduce overall costs per unit.”
economies of scale: cost advantages gained through expansion.
“We spend a significant amount on training and then our competitors poached the new trainees with the promise of higher salaries.”
to poach (staff/someone): to lure an employee to another company.
“SMEs provide 60 to 80% of employment in countries with developed economies.”
SME: small to medium size enterprise.
“Our CEO is a prominent figure in the business community and many people ask him for advice.”
prominent: important or noticeable.
“Customers don’t trust TV advertising as much as word of mouth.” “Customers don’t trust TV advertising as much as word of mouth.”
word of mouth: a form of promotion in which happy customers tell other people about a product or service.
“Our bottom line has improved greatly over last quarter’s losses.”
bottom line: final figure showing profits or losses.
“I can’t come to get to grips with with why we went over budget.”
To get to grips with sth: to deal with a problem. Also “to come to grips with sth”.
“We couldn’t decide where to hold the Christmas party, so we took a straw poll and most people wanted to go to a restaurant.”
straw poll: a small unofficial survey to find out what people think about an issue.
“They’re a formidable competitor because their marketing is top-notch.” “They’re a formidable competitor because their marketing is top-notch.”
formidable: powerful.
“If we can develop our competitive advantage, we’ll be able to gain market share rapidly.”
competitive advantage: an advantage over competitors gained by offering customers better value.
“She’s a top-notch project manager and always meets deadlines.”
top-notch: first-rate or high quality.
“Being rude to your staff can come back to come back to bite you someday.”
To come back to bite sb: to cause problems at a later time.
“hands down he’s the best designer in the company.”
hands down: clearly or easily.
“Their ability to attract the best applicants was the deciding factor when we were choosing an HR consultant.”
deciding factor: most important issue.
“We’ve increased our market presence through advertising and 50% of people shopping for furniture recognize our brand.”
market presence: how noticeable a company is to customers in a market.
“As marketing director, all of our competitors’ new product launches need to be on somebody’s radar, so we know exactly where we stand.”
on somebody’s radar: aware of something.
“It may take a long time to find the root cause/underlying cause of the failure to meet our targets.
Root cause/underlying cause: the hidden reason for something.