Food and Digital Literacy
Survey Findings
Marketing Concepts and Strategies
Children's YouTubers
100

An umbrella term that includes a continuum of meanings extending from the ability to use digital devices or software, to being capable of consuming and producing digital content, to meaningfully participating in digital communities.

What is digital literacy?

100

The age range that most survey respondents learned about food literacy.

What are ages 6 to 10?

100

Marketers often feature this type of figure to make their products seem more appealing to kids.

What are children's influencers?
100

This YouTuber is known for extreme challenges with money on the line, and his brand, Feastables.

Who is MrBeast?

200

A concept that encompasses a range of skills and knowledge required by consumers to navigate an increasingly complex foodscape and ensure healthy dietary behaviors.

What is food literacy?

200

This is the source from which most survey respondents learned about digital literacy.

What is school?

200

This term is used when consumers are subject to harm because their access to and control over resources are restricted in ways that significantly inhibit their ability to function in the marketplace.

What is consumer vulnerability?
200

This YouTuber is known for his toy reviews.

Who is Ryan's World?

300

People most often learn food literacy from this group.

What is family?

300

The average screen time of children, as reported by survey respondents.

What is two hours a day?

300

This type of power is when a subject perceives an agent to be admirable and someone to look up to.

What is referent power?

300

This YouTuber is known for doing food challenges with his dad.

Who is A.J. from A.J. and Big Justice?

400

This type of literacy includes knowing how to distinguish credible from false nutrition information.

What is nutrition literacy?
400

Between digital and food literacy, respondents estimated this form of literacy to be higher than the other.

What is digital literacy?

400

This is one way marketers target children in stores through placement.

What is placing colorful products at children's eye levels?

400

This YouTuber is known for his songs, such as "Slushie" and "Lambo."

Who is Stephen Sharer?

500

Skills that include knowing how to protect personal and professional information online.

What are cybersecurity skills?

500

Survey respondents report this as the type of product that is consumed most by children.

What are toys?

500

This type of marketing uses free toys in kids' meals to boost product sales.

What is premium marketing?

500

This YouTuber is known for making videos with his daughter, Salish, and for his dance photography. 

Who is Jordan Matter?

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