Values/Roles
This type of role is based on performance criteria over which the individual has some degree of control.
What are achievement roles?
The arbitrary meanings a culture assigns actions, events, and things other than words.
What are non-verbal communication systems?
The process in which young people acquire skills, knowledge, and attitudes relevant to their functioning as consumers is known as this.
What is consumer socialization?
What is a group?
The difference between all the benefits derived from a total product and all the costs of acquiring those benefits is known as
What is customer value?
The most widely applied single cue we use to initially evaluate and define individuals we meet.
What is occupation?
The boundaries that culture sets on behavior.
What are norms?
Describing the population of a new market in terms of its size, distribution, and structure.
What are demographics?
A group with weaker ties and less frequent interaction.
What is a secondary group?
These terms are used to refer to the application of marketing principles and tactics to advance a cause such as a charity, an ideology, or an activity.
What are cause marketing and social marketing?
This type of value reflects the objectives and approaches to life that the individual members of society find desirable.
What are self-oriented values?
Colors, animals, numbers, and music are all examples of this type of non-verbal communication that can have varying meanings across cultures.
What is a symbol?
The process of describing and explaining the attitudes, values, and behaviors of an age group as well as predicting its future attitudes, values, and behaviors.
What is cohort anlaysis?
A group that influences behavior by the negative association they give to products and activities they embrace.
What are dissociative reference groups?
Jeep owners that attend events sponsored by Jeep are examples of this.
What is consumption subcultures?
Those tending to view time as being less discrete and less subject to scheduling, view simultaneous involvement in many activities as natural, and allow activities to occur at their own pace rather than according to a predetermined timetable are using this time perspective.
What is polychronic time perspective?
Penalties ranging from mild social disapproval to banishment from the group when cultural norms are violated.
What are sanctions?
Sarah and her three roommates share an apartment. According to the Census Bureau, Sarah and her roommates constitute this.
What is a household?
Individuals frequently purchase products thought to be used by a desired group in order to achieve actual or symbolic membership in the group. This type of group is referred to as this.
What are aspirational reference groups?
Lululemon recruits yoga instructors and elite athletes to teach classes in exchange for free clothing. These individuals would be referred to as this.
What are brand ambassadors?
Mitch's friends and family think he knows everything about cars. He has been involved with cars since he was young and studies all aspects of cars frequently. Due to his enduring involvement with this product category, Mitch would be considered this.
What is an opinion leader?
(2 parts) A segment of a larger culture whose members share distinguishing values and patterns of behavior. The 3 main ways to categorize these segments.
What is subculture?
What are ethnic subculture, religious subculture, and regional subcultural?
The six roles that frequently occur in family decision making.
What are initiator, information gatherer, influencer, decision maker, purchaser, and user?
Reference group influence takes these forms.
What are informational influence, normative influence, and identification influence?
The seven factors influencing nonverbal communications.
What are time, space, symbols, relationships, agreements, things, and etiquette?