Situational Influences
The situation in which consumers receive information has an impact on their behavior and is referred to as the ____ situation.
What is communication?
Décor, sounds, aromas, lighting, weather, and configurations of merchandise or other materials surrounding the stimulus object are included in this situational characteristic.
What is physical surroundings?
The first stage of the consumer decision process.
What is problem recognition?
This state is the way an individual wants to feel or be at the present time.
What is desired state?
An attribute used to stand for or indicate another attribute is known as a ____.
What is surrogate indicator?
The need to get rid of the old before you can acquire new.
What is the disposition situation?
Consumers' judgements of the quality of the store, the store's image, the shoppers' moods, and the shoppers' willingness to visit and linger are all influenced by this aspect of a store.
What is store atmosphere?
Level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase is known as this.
What is purchase involvement?
This type of problem requires the marketer to only convince customers that its brand is the superior solution.
What is an active problem?
Doubt or anxiety regarding a purchase a consumer has made is known as _____.
What is postpurchase dissonance?
Orange juice companies tried to influence the expansion of the times of day when consumers would see juice as an appropriate beverage to consume. They were influencing this type of situation.
What is usage?
Using slow background music in a restaurant with a bar should expect this to occur.
What is larger amount of bar purchases?
Type of consumer decision making that includes only limited internal information search and no external search for information. Also known as habitual decision making.
What is nominal?
The required features or characteristics required to meet a consumer's needs are ____.
What is the evaluative criteria?
This decision rule establishes a minimum required performance for each important attribute and all brands that meet or exceed the performance level for any key attribute are acceptable.
What is disjunctive?
Arm & Hammer baking soda is successful at promoting other uses for its product. Finding more uses for a product is known as this.
What is expanded usage situation?
Physical surroundings, social surroundings, temporal perspectives, and task definition are all ______.
What is situational characteristics?
Type of decision making that includes the evaluation of only a few attributes, simple decision rules, and few alternatives?
What is limited?
Thomas is aware of several different brands of electric shavers, but he is only considering seriously three different brands. These three brands represent a _____ set.
What is evoked?
This decision rule is used when the consumer ranks evaluative criteria in terms of importance, establishes a cutoff point for each criterion, and then eliminates brands if they fail to meet or exceed the cutoff.
What is elimination-by-aspects?
Socially defined occasions that trigger a set of interrelated behaviors that occur in a structured format and have symbolic meaning.
What are ritual situations?
Ritual situations are important to marketers because consumer behavior is often very different from every day situations. Buying streamers, balloons, and cake for a Birthday party are what type of behaviors?
What are prescribed consumption behaviors?
Blake is not very interested in automobiles. However, he is currently engaged in a substantial amount of search information about cars because he is about to buy a new one. His level of involvement could be described as low in ______ involvement and high in purchase involvement.
What is product?
Brands that you are basically indifferent to when considering a purchase are in the ____ set.
What is inert?
This decision rule is used when the consumer ranks the criteria in order of importance, then selects the brand that performs best on the most important attribute. If 2 brands tie, they are evaluated on the 2nd most important attribute and this continues until one brand outperforms the others.
What is lexicographic?