500
Symmond's Inc, a company manufacturing breakfast cereals, has extended its special Crispo cereal brand into a full line of cereals plus protein shakes, fruit and sandwich spreads, butter and doughnuts. This is an example of: a) line extension, b) brand extension, c) licensing, d) co-branding, or e) cannibalization.
What is B brand extension?
Line extension - existing brand, existing new category
Brand extension - existing brand, new product category