Analytics & Metrics
The number of times an ad or search result is shown.
Impression
Businesses compete in real time for ad placement through this lightning-fast online process.
Ad auction (using bids)
These words or phrases help search engines understand what your webpage is about.
keywords
This design approach ensures websites automatically adjust to fit different screen sizes.
Responsive Design
This is a hard look at the data from all your social accounts and the social conversations about your brand and your competitors
social media audit
This rate measures how often viewers click after seeing an ad.
click-through rate (CTR)
The three structural levels of a Google Ads account.
account, campaign, and ad group
Adding this page helps both users and search engines navigate your website.
Site map
Features like chatbots, AR, and click-to-call buttons are examples of adding this to improve user experience.
emerging website technologies (or interactive services)
If you don't have your _____________ in mind as you're developing content and social campaigns, then you probably aren't using social as effectively as you could be. (2 answers)
Business goals & buyer personas
The metric that tells you how many visitors complete a desired action, like a purchase.
conversion rate
The model where you pay each time a viewer clicks on your ad.
cost-per-click (CPC)
Content that stays relevant over time, such as “how-to” guides, is called this.
evergreen content
This concept refers to how a website feels to use and whether it meets users’ needs efficiently.
User Experience (UX)
Developing content on the fly for local, national, or global events happening online or offline is known as
Real-time marketing
This figure shows how much revenue is earned for every dollar spent on ads.
ad spend (ROAS)
These target your competitors’ brand names to attract their potential customers.
competitive keywords
This phrase describes questions that appear directly in search engines and influence SEO.
People Also Ask
These short, subtle animations that guide users or provide feedback improve engagement and clarity.
microanimations
You bid $5.00 on a click on your Facebook ad. The next highest bidder only pays $3.00 to target an ad at the exact same audience. How much will Facebook make you pay to win the bid?
$3.01
This model measures cost for every 1,000 viewable ad impressions.
vCPM (cost per thousand viewable impressions)
Grouping and linking keyword parts to create every possible
concatenation
This ensures online content avoids copyright violations and trademark misuse.
legal and ethical content standards
This principle says that 20% of design elements often drive 80% of conversions, so focus on what matters most.
Pareto Principle
A(n) ________ outlines guidelines and best practices for employees to follow on social media.
social media policy