Influencers
Planning Content
Analytics
Potpourri
100

A vegan lifestyle influencer with 10,000 followers would be known as this type of influencer

micro-influencer


Will also accept nano (although this is usually less than 10,000 followers)

100

This percentage of content should be entertaining or engaging.

80%

100

Hootsuite and Hubspot can help you analyze your social media efforts. They are known as this

Social Media Management Platforms

100

Users on Pinterest save digital bookmarks, known as __________, to their boards.

Pins

200

Influencers can be fully fabricated/created, like Lil Miquela. What is this type of influencer called?

Virtual persona/influencer

200

This % of content refers to the amount that should be promotion-based.

20%

200

This tool helps digital marketers track Snapchat conversions on the organization's website

Snap Pixel

200

Digital marketers use this to help them plan what kind of content kind they should produce and when to distribute it.

Content Calendar

300

Podcasters are excellent, authentic influencers, thanks to perceived authenticity. What AI tool allows digital marketers to easily and instantly create podcasts?

NotebookLM

300

Timely content is also referred to as this

Current content

300

This metric measures the percentage of users who complete a desired action, such as clicking a link or making a purchase.

Conversion Rate

300

Brands should strive to keep this consistent across all social platforms.

Username

400

This TikTok feature connects brands with creators.

TikTok Creator Marketplace

400

Content that remains useful over time is described by this term.

Evergreen Content

400

This Facebook tool tracks performance, analyzes trends, and evaluates content effectiveness across both Facebook and Instagram, notifying you of underperforming ads and highlighting unanswered messages.

Meta Business Suite

400

This platform is most appropriate for posting multiple times a day.

X (formerly Twitter)

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