Digital Foundations
What analysis tool helps us evaluate Political, Economic, Social, Technological, Legal, and Environmental factors?
PESTLE
What is the first step in the digital marketing strategic planning process?
Organizational and Marketing Overview
What do we call systems like HubSpot, Salesforce, or Zoho that manage customer data and relationships?
CRM Systems (Customer Relationship Management)
What does the “S” in STEPPS stand for?
Social Currency
In the AIDA model, this first stage is when a consumer first notices a brand through an ad, post, or campaign.
Awareness
Which element of PESTLE deals with privacy laws?
Legal
What does SMART stand for in setting marketing objectives?
Specific, Measurable, Achievable, Relevant, Time-bound
Name one way CRM improves customer loyalty.
Tracks preferences, loyalty programs, personalized campaigns, proactive outreach
Buzzfeed’s “21 Life Hacks That Will Simplify Your Life” articles are a classic example of which STEPPS principle?
Practical Value
In color psychology, blue is commonly used in digital marketing to convey this trait, which is why platforms like LinkedIn and PayPal rely on it.
Trust & Reliability
Out of the PESTLE factors, which one changes the fastest in digital marketing?
Technology
Which of the 4Ps is about meeting customers where they are online (ex: omni-channel marketing)?
Place
What does DCX stand for?
Digital Customer Experience
Sydney Sweeney’s 2025 American Eagle “Good Jeans” ad sparked strong reactions online. Which STEPPS principle does this illustrate?
Emotion
In digital marketing, this principle stresses that color meanings aren’t universal, red may mean luck in China but mourning in South Africa.
Cultural Context
What is the core of digital marketing that must always be delivered to consumers, businesses, and society?
Value
Netflix uses personalization and exclusive content to extend what stage of the product life cycle?
Maturity Stage
What’s one type of UX testing used to improve websites?
Click testing, Preference testing/A-B testing, Eye-tracking
The Stanley Cup craze went viral in part because the cups were so visible on TikTok, in schools, and at gyms. Which STEPPS principle explains this?
Public
Which stage of AIDA involves turning curiosity into wanting the product, often by showing how it improves life or connects emotionally with the customer?
Desire
Name one way digital marketing benefits society.
Possible Answers:
More choices, supports causes, drives economy, creates jobs
Which of the following is an example of a SMART digital marketing objective?
A) “We want to increase brand awareness.”
B) “Gain more Instagram followers as quickly as possible.”
C) “Increase website traffic by 25% over the next 6 months through SEO and paid ads.”
D) “Improve customer engagement.
C
Spotify Wrapped is an example of enhancing DCX by adding what?
Personalized experiences that build satisfaction & loyalty
This principle of STEPPS explains why people share things that make them look smart, cool, or “in the know.”
Social Currency
This A focuses on how appealing or attractive the brand seems to the customer.
Appeal