Fully-planned, partially-planned, and unplanned are types of _____?
What is Purchases
100
Inner tension that a consumer experiences after recognizing an inconsistency between behavior and values or opinions?
What is Cognitive Dissonance
100
The marketing of goods and services to individuals and organizations for purposes other than personal consumption?
What is Business Marketing
100
The use of the Internet to facilitate the exchange of goods, services, and information between organizations?
What is B2B e-commerce
100
The process of dividing a market into meaningful, relatively similar, identifiable segments or groups.
What is Market Segmentation
200
Which category is at the very bottom of Maslow's Hierarchy of Needs Pyramid?
What is Physiological needs
200
Enduring belief that a specific mode of conduct is personally or socially preferable to another mode of conduct?
What is Value
200
These can take the form of licensing or distribution agreements, joint ventures, research and development consortia, and partnerships?
What is Strategic alliances
200
Producers, resellers, governments, and institutions are the four major categories of ______ ______?
What is Business Customers
200
Dividing a market by the amount of product bought or consumed?
What is Usage-Rate Segmentation
300
A five-step process used by consumers when buying goods or services?
What is Consumer Decision-making Process
300
The amount of time and effort a buyer invests in the search, evaluation, and decision processes of consumer behavior?
What is Involvement
300
A detailed numbering system developed by the U.S., Canada, and Mexico to classify North American business establishments by their main production processes?
What is North American Industry Classification System (NAICS)
300
Demand for business products is more volatile than for consumer products?
What is Fluctuating demand
300
Business customers who consider numerous suppliers, both familiar and unfamiliar, solicit bids, and study all proposals carefully before selecting one?
What is Optimizers
400
The process of recalling information in memory?
What is internal information search
400
A homogeneous group ?of people who share elements of the overall culture as well as cultural elements unique to their own group?
What is subculture
400
Phenomenon in which a small increase or decrease in consumer demand can produce a much larger change in demand for the facilities and equipment needed to make the consumer product?
What is Multiplier Effect
400
A situation in which the purchaser reorders the same goods or services without looking for new information or investigating other suppliers?
What is Straight Rebuy
400
A group of people or organizations for which an organization designs, implements, and maintains a marketing mix intended to meet the needs of that group, resulting in mutually satisfying exchanges?
What is Target Market
500
What are the two types of learning?
What is conceptual and experiential
500
Type of perception where consumer notices certain stimuli and ignores others?
What is selective exposure
500
If volume is smaller, the location is dispersed, and there are many customers, what type of market is this?
What is Consumer Market
500
Name three types of business products
What is major equipment, raw materials, accessory equipment, component parts, processed materials, supplies, or business services
500
What is the 4 criteria for segmentation?
What is substantiality, identifiability and measurability, accessibility, and responsiveness.