General Sources of Error
Sampling Error
Measurement Error
Sources of Bias
Survey Research
100
Random Error
What is the type of error that results from chance variation
100
Nonprobability sample
What type of sample is based on convenience?
100
Surrogate Information Error
What type of error results from a difference in the information needed to solve a problem and the data collected by the researcher
100
Response Rate
What is the % of people that complete the survey/the # of people the survey was distributed to?
100
CATI stands for
What is computer aided telephone interviewing?
200
Chance variation
What is the difference between the sample value and the true value of the population mean?
200
Probability Sample
What type of sample is drawn where every element has the same likelihood of being selected?
200
Interviewer Error
What type of error occurs when an interviewer — consciously or unconsciously — influences the answers of the respondent
200
Nonresponse bias
What type of error occurs when there is a systematic difference between those people that answer a survey and those who do not?
200
Benefit of Longitudinal Study
What type of study allows the researcher to determine how the same group feels at different points in time?
300
Systematic Error
What error results from problems or flaws in the execution of the research design? What is non sampling error?
300
Population Specific Error
What type of error results from incorrectly defining the population or universe from which a sample is chosen
300
Measurement Instrument Bias
What type of error results from a badly designed questionnaire?
300
Refusal Rate
What is the % of people who refused to participate in the survey
300
Advantage of Mall Intercept Survey
What is the type of survey that has the advantage of allowing the interviewer to show, explain and probe for further answers?
400
Sample Design Error
What error results from an error in the sample design or sampling procedures?
400
Selection Error
What type of error results from incomplete or improper sample selection procedures?
400
Processing Error
What type of error results from the incorrect transfer of information from a survey into the computer?
400
Response Bias
What type of error results from the tendency of people to answer a question incorrectly.
400
Benefit of self administered questionnaire
What is the type of survey that has the advantage the the interviewer and any associated biases are eliminated?
500
Measurement Error
What type of error results from a difference in what information is sought and what information is actually obtained?
500
Population
What is the universe of interest to the market researcher?
500
Measurement Error
What type of error results from a difference between what the data the researcher collects and what the researcher wants to find out?
500
Deliberate Falsification
What is the tendency of people to give untrue answers on purpose?
500
Disadvantage of telephone survey
What is a type of survey where respondents can't be shown anything?
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