Reputation
This identifies a specific product or group of products of a reputable company. It can evoke strong emotions or positive images in consumers, which is why they can be so valuable.
What is a brand or brand name?
Market shrinks, sales fall, profits decrease
What is the decline stage?
This packaging component prevents damage or breakage to your products. Keeps product safe from dirt, sunlight, germs, etc.
What is protection?
This type of utility describes the product's "look" and its function matches i.e. the product looks like it does what it's supposed to do.
What is form utility?
This type of logo has no words or letters but rather an abstract shape, simple form, or pictorial that is associated with the company and or the products the offer.
What is a brand mark?
Products are new to company, new to market. Few companies producing product. Vast amount of research and development. Reality of high failure rate
What is introduction stage?
A product, service or idea that is extremely popular for a very brief period of time and then it becomes unpopular.
What is a fad?
This packaging component provides details such as nutrition facts, care instructions, health warnings, etc.
This type of utility provides consumers with instructions, directions, user manuals, other help etc.
What is information utility?
This type of logo can have both words, letters, and pictorials, and is usually fully enclosed in a certain shape. It can be like a badge or stamp for the brand and company.
What is an emblem?
Longest stage of life cycle. Necessary to offer incentives to buy product
What is maturity stage?
A mass movement toward a particular style or value. They have the potential to be long-term influencers on the market.
What is a trend?
This packaging component is the "silent salesperson" and presents the product in an eye-catching way, often displaying proprietary design.
What is brand identification?
The ability to provide a product when a consumer wants it, whether it's available 24/7 or is a seasonal good, describes this utility
What is time utility?
This type of logo has words or text with the addition of some pictorial graphic.
What is a combo mark?
Recognition that product is successful. Importance of brand loyalty with consumers. Strive for long life to beat out competition. Other versions enter market.
What is the growth stage?
Products with a short growth period but lasting maturity stage. Dominates a small section of the market with little competition. Caters to specific consumers.
What is a niche market?
This packaging component is sometimes the reason why a consumer would purchase the product. For example, there may be some incentive provided to the consumer.
What is promotion?
Internet & E-commerce has increased this utility.
What is place utility?
When a consumer is going to the grocery store to buy some snacks and chips for a party, they immediately think of chip brands like Lay's, Ms. Vickie's, and Ruffles...This describes which term or phrase?
What is top of mind awareness?
Continual adjustment of product necessary to keep it fresh and relevant to consumers
What is the extension stage?
Products and services that are dependent on a specific seasons. Ski resorts, ice cream parlors, summer resorts...
What is a seasonal market?
This packaging component keeps the product together and contains it. Makes it easier to ship, store, display
What is consolidation?
This utility describes how easy the product is to actually purchase i.e. how, or through what medium, is the sale made?
What is possession utility?