Module 9
An identifier, promise, asset, set of perceptions
What is a brand
__________ is the core of the marketing mix.
What is product?
what pricing strategy is the price that will
produce enough revenue to cover all
costs at a given level of production.
What is the break even price
what includes these activities- product flow, negotiation flow, ownership flow, information flow and promotion flow
what is the distribution channel
marketing communication methods is part of what?
What is promotional mix?
what is the growing level of interconnection between people, businesses, and countries around the world.
what is globalization?
the value of a well-known brand that conjures
positive (or negative) mental and emotional associations.
Brand equity
what is product life cycle
This pricing strategy requires
competing on the other parts of the
marketing mix
What is matching competitor pricing
buying, selling, and risk assumption is part of what channel function?
what is transactional functions
The key message in your promotional mix is to express a complicated idea you want people to be confused and not understand what you are offering.
false
Multinational companies can pay higher production costs by globalization
the defining characteristics of the brand and its
distinctiveness relative to competitors
What is differentiation
_________ is a group of products
marketed by an organization to one
general market
What is a product line
The pricing strategy of what you think your product is worth to that customer at that time.
what is value based pricing?
what part of channel function is assembly, storage, sorting, and transportation
what is logistical function?
The following are part of what?
Concise, Simple, Strategic, Convincing
what are Traits of a good message
What are Ethical Business Practices, Organizational Structure, Public Relations, Leadership, Legal and Regulatory Structure
what are challenges of globalization
guiding principles for how an organization does
business (typically published)
Core values
Knowing about the product life
cycle is also important to
understanding __________________
what is market growth
the pricing strategy that sets the price of a product initially low to rapidly reach a wide
fraction of the market and initiate word of mouth to enlarge market share and exploit economies of scale.
what is penetration pricing?
what channel function is post-purchase service and maintenance, financing, information dissemination, and channel coordination or leadership
what is facilitating function?
What is the first step in the Common Marketing
Campaign Planning Steps
what is determining the target market?
True/False
Global Targeting Decisions Should Consider;
• Market size and growth potential
• Competition
• Compatibility
Together, the ___________and
personality set the linguistic and
visual tone for all brand-related
communications.
what is the brand voice
Test Marketing, Launch, and Evaluation are in which phase of the Product Development Process
what is phase 3
What term is the difference between the average cost and price
what is mark up
True or false - Channel Management is knowing there is a need to know what the customer needs, where they buy, when they buy, why they buy from
certain outlets, and how they buy
True
Blogs, YouTube, Twitter, Facebook, Instagram, Google+, Pinterest, LinkedIn, Tiktok
what are examples of social media tools
A country’s transportation and economic infrastructure, customs, marketplace conditions, and the competitive landscape is part of what consideration?
What is Global Considerations
for Distribution