_____ is the % of the media audience exposed at least once to an advertiser’s message during a specific time frame
Reach
100
_____ fans make up the largest segment of radio listeners
Station
100
_____ is a site that provides doors, or links to other web sites; can be a directory or online guide to the web (e.g. Yahoo!)
Portal
100
What beer company introduced the Teletransporter so that men can now hang out with their friends at the bar?
Andes Beer
100
What MTV TV show did Amber beat up Gary?
Teen Mom
200
Advertisers who don’t care where their display ads run in the newspaper pay the ______ rate
Run-of-paper (ROP) Rate
200
In radio, ____ and ____ are the two most expensive drive times
Morning & Evening
200
_____ _____ sites focus on allowing users to express themselves, interact with friends, and publish their own content on the internet
Social Networking
200
Regarding Flash Mobs, what college performed one of the best flash mobs ever which was also viewed in class?
The Ohio State University
200
What Cable network’s Guerilla Marketing effort backfired thus creating a bomb scare in Boston?
Cartoon Network
300
______ magazines are aimed at physicians, lawyers, and other professionals
Professional
300
The initial purpose of _____ _____ was to improve reception in certain areas of the country, particularly mountainous regions and large cities
Cable Television
300
What form of marketing uses unconventional and low-budget brand experiences and encounters designed to grab attention
Guerilla
300
What webisode was watched in class?
Between Two Ferns
300
What college big game is being played in Michigan this Saturday?
Michigan vs. Michigan State
400
Refers to the number of times a person is exposed to an advertisement
Frequency
400
Refers to the percent of viewers based on the number of sets turned on; this figure is always larger than the rating since the base is smaller
Share
400
What form of marketing uses wireless media, primarily cellular phones and PDAs to deliver content and encourage direct response within a cross-media communication program
Mobile
400
What recent movie, used Chat Roulette to promote its movie?
The Last Exorcism
400
What fast-food restaurant is responsible for the Subservient Chicken?
Burger King
500
Refers to the number of copies sold
Circulation
500
Means a company pays to have verbal or visual brand exposure in a movie or television program
Product Placement
500
This policy details, among other things, how or whether the site is collecting data on its visitors and how that data is used
Privacy
500
What Cable network used directional sound on its billboard in Brooklyn to promote the show Paranormal State?
A&E
500
What famous shock jock is now only heard on satellite radio?