SM Marketing Fundamentals
Walmart is partnering with Ariana Grande on TikTok to highlight its new clothing and music lines. Walmart hopes by partnering with her on TikTok, its messages will be reached by more consumers. Which marketing mix element best describes this?
What is Promotion?
Setting goals and objectives, defining the strategy, and developing supporting tactics are all part of what?
What is Social Media Strategic Planning?
Social music, social TV and film, social games, and social art are all part of which social media zone?
What is the Social Entertainment Zone?
Social media seeks to address social approval, belonging, and socialization. These are known as what?
What are Psychological Needs?
Dropbox recently ran a promotion with the tagline "Give us a customer, get free space." In essence, existing Dropbox users who successfully encouraged one of their friends to adopt Dropbox were rewarded with free storage space. This is an example of which type of strategy for a hypersocialized world?
What is Referral Marketing?
Spotify, a popular online music platform, has decided to send different types of promotions to its consumers who stream music more than 30 hours a week and those who stream music less than 30 hours a week. This is an example of what?
What is Behavioral Segmentation?
What energizes employees, gives them direction, and makes them think outside the box?
What are SMART Goals?
Zach is creating a seminal piece of work that fundamentally shapes the way we think about something. What kind of social publishing content is Zach creating?
What is Flagship Content?
To reduce mental effort when shopping on Amazon.com for a new watch, Joanna uses what to simplify complex information?
What are Heuristics?
What best describes the element of mass persuasion when another party portrays itself as the real thing in order to convince an audience of the real thing?
What is Perceived Legitimacy?
What networks facilitate advertisement, sharing, and economic trade between consumer peers?
What is the Sharing Economy?
Gwen is developing a robust process to make her company's content be more visible on Insta, Facebook, Twitter, and LinkedIn. She's also making the content to be more easily linkable in other online communities. What publishing strategy is Gwen using?
What is a Social Media Optimization Strategy?
Which social technographic profiles tend to overlap in the social media technographic ladder?
What are Creators, Conversationalists, and Critics?
In UCLA’s Instagram study, the researchers found that receiving more likes caused participants to give more likes to others. This is known as what in psychology?
What is Reciprocity?
Jane runs a persuasive advertising campaign. In order to increase the persuasiveness of her messages, she uses an application programming interface (API) to insert messages claiming "California Raisins and 15 more of your friends like this message." This type of claim best relates to what key element of mass persuasion?
What is Social Proof?
Dorina focuses on researching the key words that are relevant to her target audience. She then integrates those into her content with the aim of getting more customers to click on her website. This is an example of what type of digital marketing tactic?
What is SEO?
Leo works for Gillette company in the global skincare marketing division. He takes pride in his work and recently partnered with Tom Brady to promote a new line of aftershave on Instagram. In his negotiation agreement with Tom Brady, it's agreed that he and his assistant will respond to and like at least 30% of the consumer comments on the post. This is an example of what?
What is An Active Approach to Social Media Marketing?
The five elements of the social media self-audit are what?
What are Vanity, vulnerability, vindication, vision, and validation?
In Emory University’s study on song popularity ratings, the researchers found that when popularity ratings were shown, the likelihood that participants would change their rating to fit the crowd’s opinion mas motivated by anxiety generated by the mismatch between one’s own preferences and others’. The motivation to act with the consensus is explained by what psychological term?
What is Social Conformity?
Research has shown that ___ in ____ influencers drive behavior change.
What is 1 in 10?
You are watching new content on your favorite channel on YouTube. A banner ad pops up for a product you viewed recently on Amazon.com. This is an example of what type of digital marketing tactic?
What is Display Retargeting?
Kosta spent $10,000 on an Instagram campaign featuring his tailor shop and the custom tailoring he does for men's' suit jackets in downtown Boston. In the month after the campaign ran, his sales on men's' suit jacket tailoring services skyrocketed to $500,000 - he had to hire ten new staff! What is the return on investment for his campaign?
What is 4900%?
Now that Nikki has retired and moved from Boston to Florida, she uses Facebook to keep in touch with her friends from work back in Boston. What describes this phenomenon of staying in touch whom we wouldn't otherwise have access to due to time and geographic limitations?
What is Ambient Intimacy?
When dopamine hits can happen at any time, this is known as what?
What is a Variable Reinforcement Schedule?
What kind of market is described in the following statement? Organizations, brands, political parties, media outlets, etc. invest in social media to try to persuade us to change our behaviors and buy whatever products or ideas they may be selling.
What is the Persuasion Market?