TWERMINOLOGY
TOP SOCIAL
SEO
FACTS & FIGURES
MARKETING CONCEPTS
100
Clicks, Photo expansion, replies, Follows, likes, favorites, retweets, are all considered ________?
Engagements or Twitter Engagements
100
(True or False) You can only recommend or ask to be recommended by your first degree connections?
True
100
Organic or Natural search results are a trusted source due to their connection to paid sponsorship?
False
100
What is the least amount of connections needed to get noticed organically on LinkedIn?
50
100
True or False: Endorsements are more reputable than recommendations because endorsements offer deeper insight into your professionalism?
False
200
o What is the Twitter rule of reciprocity?
If someone follows you, the polite thing to do is to follow them back.
200
________ is a regularly updated website where people express themselves, exchange ideas, & converse.
A Blog
200
True or false: Page Headlines refers to the headline (or introductory text) on top of each page, which search engines rank highly.
True
200
Twitter limits tweets to how many characters?
280 Characters
200
When a manufacturing company sells furniture to an apartment complex, what type of marketing is that considered?
Business to Business Marketing
300
This tool allows you to learn more about your Tweets and how they resonate with your audience.
Tweet Activity Dashboard
300
This form of marketing Is when a topic is controversial or interesting causing thousands of others to share it?
Viral Marketing
300
What’s the difference between internal and external links?
An internal link is one that goes to other areas within your site. An external link is one that goes to another URL outside of your site, or links from other sites to yours.
300
Interactions are highest on Instagram using how many hashtags?
11+
300
________________ allows you to deliver messages that are instantly seen without being opened and it is also a call to action.
Push Notifications
400
What are first generations of impressions ?
You pay for the first engagement of a tweet. Subsequent engagement is free advertising?
400
This form of marketing is the process of earning a commission by promoting other people's (or company's) products on your website.
Affiliate Marketing
400
The tool for measuring, collecting, analyzing and reporting of web data for purposes of understanding and optimizing web usage is called?
Website Analytics
400
What percentage of consumers’ report that “word-of-mouth and recommendations from people they know” are the leading influences on their purchase behavior?
92%
400
Paid Tweets are also known as ______?
Promoted Tweets
500
What begins to happen once you reach 200+ followers on Twitter?
You start to get noticed organically.
500
This form of advertising allows advertisers to target keywords and phrases within contents on other people’s website?
Contextual advertising
500
What are Search Engine’s three main Factors in pulling results?
Architecture, contents, & links
500
What percentage of tweets that include Hashtags gets retweeted?
40%
500
Who are prosumers?
People who have done enough research of your products/services to have gleaned professional grade knowledge
M
e
n
u