Processes
When a broadcast network airs the 6 o'clock evening news, they are marketing this
Information
Government markets exchange services with consumer markets and get this in return
Taxes
When you walk by a particular store at the mall, and you are immediately drawn to the nice smell of perfume coming from the shop, you are being influenced by this market force
Physical Environment
The three ways you can organize a marketing department are Functional, Product/Brand, and this format
Geographic
Traditional organizations are structured this way
Top to bottom
The main target for marketing communication are customers, clients, partners, and this group
Society
The bottom line with the Marketing Exchange is that every transaction has this
Two Main Parties, a Buyer and a Seller
When SheVetsIt entire marketing is done via podcasts they are being influenced by this force
Technology
In a functional organization structure, the brand manager reports to the CMO (Chief Marketing Officer), while the accounting manager reports to this position
CFO (Chief Financial Officer)
In modern organizations, they are likely to be organized like this
Customer-Oriented
The processes for how we create and communicate value added to target consumers
Marketing
Manufacturers exchange resources with Resource Markets in return for this
Money
When NFM announces the launch of furniture made from 100% recycled PET material, they are being influenced by this force
Social Responsibility
Frito-Lay has three main operating units: Eastern Division, Central Division, and West Division. Therefore, Frito can be described as this type of organization
Geographic Organization
In a customer-centric organization, all layers of the organization have a line of site on this
Customers
The art and science of choosing target markets and getting, keeping, and growing customers is called
Marketing
The five basic types of markets are Resource markets, Manufacturer markets, Consumer markets, Government markets, and this
Intermediary Goods Markets
The four major market forces that shape the relationships among the different market entities are Technology, Social Responsibility, Physical Environment, and this
Globalization
At FairLife, group product managers supervise product category managers, who in turn supervise specific product and brand managers. As such, the company is organized according to this format
Product/Brand
The two types of organizational structures are Customer-Centric and this
Traditional/Top-Down