Mktsoc
E-Board
E-Board
Name 8 E-Board members
Hopefully you named real people...
Who were the original Elphaba and Glinda on Broadway?
Idina Menzel and Kristen Chenowith
What club did we partner with for an ADversary in October?
Net Impact
What is marketing?
The ~art~ and science of creating demand
What celeb partnered with NYC Metro earlier this year?
Ice Spice
What E-Board member is currently down under?
Risha
What was Wicked's movie marketing budget?
$150 Million
What were the Program Directors dressed up as for the Halloween ADversary?
What are Porter's 5 forces?
Bargaining power of buyers/suppliers, threat of new entrants, threat of substitutes, competitive rivalry
Which two influencers brought their brands together to deliver the ultimate Espresso Martini to their fans?
Emma Chamberlain & Kendall Jenner
Chamberlain Coffee x 818 Tequila
If you're trying to get better at Figma, who should you call to your rescue?
~Rayna~
Which Wicked partnership included a link to an inappropriate website on its packaging?
Mattel
What was our FIRST ADversary of the semester?
Rebrand ADversary
What are the 4Ps AND the 3Cs?
Place, Promotion, Price, People
Consumer (needs), Company (offerings), Competitor (offerings)
What celeb worked with a well-known skincare line using a play on their name?
Michael Cera for CareVe
Which E-Board member has gone on the most coffee chats this semester?
Which Wicked character eventually becomes a scarecrow?
Fiyero
What brand in the Halloween ADversary paid homage to Stephen King's The Shining?
Ikea
What does POP and POD mean?
Points of parity and points of difference
Name 3 Travis Scott Collaborations...
Mcdonalds, Nike, Playstation, Dior, Nerf, Fortnite, Hot Wheels, Reese’s Puffs, Virgil Abloh
How many E-Board members have a minor in BEMT?
11
How many brand partnerships did the Wicked campaign have?
450 ish
Which brand in the Rebrand ADversary reverted back to their original branding?
Tropicana
What is MAO? What is it used for?
Motivation, Ability, and Opportunity
Used to better understand consumer behavior and assist marketers in creating awareness of unsatisfied needs
Both 2024 Presidential candidates campaigned on influencer podcasts... Name 2!
Call Her Daddy, ImPaulsive, Joe Rogan