BASIC CONSUMER BEHAVIOUR
What study focusing on how individuals, groups, and organizations select, buy, use, of goods, services, to satisfy their needs and wants
CONSUMER BEHAVIOUR
Give 3 cultural factors
Culture, subculture, social class
MENTION any 1 example of customer psychology factors?
Motivation/perception/emotion/memory
How many stage in consumer buying process?
5 satge
MENTION 2 type of memory model
Short term
Long term
Buying decision and purchase edition are ultimately influence by ???
Consumer characteristic and psychologies
Example of subculture usually include?
Nationalities/ religion/ racial group/ geographic region
mental states that arise spontaneously rather than from conscious effort and reflect people’s positive or negative reactions to internal and external stimuli.
This refer to WHAT psychology aspect?
Emotion
•Problem recognition (1st stage of buying decision process)
–The buyer recognizes a problem/need triggered by __________ stimuli
internal/external
all brand-related thoughts, feelings, perceptions, images, experiences, beliefs, attitudes that become linked to the brand node
This statement refer to what?
Brand associations
MENTION 3 customer characteristic aspect
Cultural, Social, & Personal
A young professional buys Apple products because successful entrepreneurs and tech leaders use them, and the person wants to be like them.
The consumer wants to belong to this group. What is this group?
Aspirational group
What differentiate consumer need/want with demand??
Purchasing power
MENTION each consumer buying process
Problem recognition, information search, evaluation of alternatives, purchase decision, and postpurchase behavior
MENTION TWO type of memory process
Memory encoding, memory retrieval
According to Moslow hierarchy model, which stage level where human need a feeling of self esteem, recognition & status
4 fourth level (Esteem Need)
Which product purchase is most strongly influenced by consumer lifestyle and self-concept?
A. Cooking oil
B. Luxury wristwatch
C. Bottled mineral water
D. Basic rice
B. Luxury wristwatch
Luxury products are closely linked to self-image and lifestyle, while basic necessities are less influenced by consumer behavior.
Maslow hierarchy of need model consist of how many stage of human needs? and what is the last stage of human needs?
5 stage and Self actualization
Which of the following is NOT a factor that can intervene between purchase intention and purchase decision?
A. Attitudes of others
B. Situational factors
C. Cultural values
D. Unanticipated events
C. Cultural values
Memory of how to perform tasks or actions, often automatic or habitual.
Example: Riding a bicycle or typing on a keyboard without consciously thinking about the steps.
This statement refer to what type of longterm memory??
Procedural Memory
Give one opinion leader that can become influencer to consumer inside malaysian market
@example of influencer
A young professional follows several fitness influencers on Instagram. She admires their lifestyle and fitness achievements but decides not to buy a protein supplement promoted by one influencer because she feels the influencer’s image does not match how she wants to be perceived. Instead, she purchases a brand recommended by her close family members.
Based on consumer behaviour theory, which two reference group influences are involved, and how do they affect her decision?
Aspirational group: The fitness influencers represent a group she admires and wants to emulate.
Primary group (family): Her family provides direct and trusted influence, which ultimately guides her purchase decision.
A loyal Samsung user reads an online review saying Samsung phones have battery issues but interprets the review as biased and continues believing Samsung phones are reliable.
Above statemen is example of what type of perception??
Selective Distortion:
The consumer twists information to fit existing beliefs.
A consumer plans to buy a laptop, but changes their decision because a close friend strongly disapproves of the brand. This situation best illustrates:
A. Selective attention
B. Attitudes of others
C. Problem recognition
D. Learning
B. Attitudes of others
How many type of risk?
and
If The product does not perform to expectations. (What type of this risk?)
6 types
–Functional risk