Targeting & Measurement
What 3rd Party e-commerce platform is StackAdapt excited to announce a more in-depth integration with in 2024?
Shopify
[This deeper integration will allow clients to generate audiences from product fields and specific actions, including Abandon Cart, Product Purchase, and Product Viewed, to better automate and optimize the purchase journey]
StackAdapt started as a native only platform but has now evolved to have 8+ core channels. What is the newest channel addition to StackAdapt that is currently available through open beta?
As of February 2024, for what percent of Chrome users did Google deprecate the cookie?
1%
This will likely be 100% by the end of 2024!
At which popular American dining chain did Shane kickoff Q4 2023 at?
iHop
This iconic NYC building is known for their massive Christmas Tree display during the holidays.
Rockefeller Center
What is the name of StackAdapt's proprietary, cookieless targeting solution that uses the context of the webpage to place relevant ads?
Page Context AI (PCAI)
QR Code
What major 2024 "industry buzzword" will be a focus area of StackAdapt innovation this year?
Hint: MediaMonks just won an AdWeek award for this!
Artificial Intelligence (AI)
How many Slack messages were sent in #metrictheory-stackadapt over the course of 2023?
A) 2000-4000
B) 4000-6000
C) 6000-8000
D) 8000+
C) 6000-8000
= a LOT.
What is the name of the fictional coffee shop at which the characters of popular NY-based sitcom, "Friends", spend their time?
Central Perk
What is the name of the advanced measurement solution that StackAdapt offers in-house, as value add, that measures the change in awareness between an exposed and control group, caused by your campaign?
What 3 MediaMonks brands leveraged StackAdapt's Creative Studio the most throughout 2023?
A) Braze, Five9, TechSmith
B) Olaplex, Sakara, Braze
C) Olaplex, Netskope, Health Carousel
D) Netskope, Ember, SketchUp
B) Olaplex, Sakara, Braze
What is the name of StackAdapt's in-house algorithm/graph that evaluates and groups a number of different identifiers (beyond just the cookie) to create a unified picture of a single user?
Hint: We talked about this during our Cookie meeting a couple weeks ago. It's a 4 letter acronym.
StackAdapt's Derived User Identity Graph (DUID)
In which American city did Emily & Shane represent MediaMonks, for StackDay 2023?
Charleston, South Carolina
What is the name of a high-end Italian restaurant in NYC, famous for their spicy rigatoni pasta, that is notoriously difficult to get reservations at?
Carbone
Hint: Your CRM data uploads are also matched through them.
LiveRamp
Which of the following is NOT a key benefit of Programmatic Linear:
A) Reach an incremental audience
B) Simplified execution vs. traditional linear
C) Precise and accelerated content reporting
D) Hyper-granular, 1:1 audience targeting
D) Hyper-granular, 1:1 audience targeting
This is a benefit of Connected TV, not of Linear TV!
Which of the following is NOT a key theme of focus for StackAdapt's evolution in 2024:
A) MarTech
B) Personalization
C) Performance Automation
D) Global Expansion
E) Data Orchestration
D) Global Expansion
StackAdapt already operates in all major markets globally! :)
Throwback! What was the name of the restaurant we all went to in Denver, in March 2023, for dinner before the Nuggets game?
A) Avelina
B) Mercantile Dining & Provision
C) The Plimoth
D) Stoic & Genuine
A) Avelina
An app, originally meant as a joke, recently went viral because it provided users with a ranked list of subway stations based on which had the highest amount of ________?
Hint: The ranking has nothing to do with transit itself.
Rats
NY Transit's "Rat Detector" App
What are 3 of the B2B/firmographic attributes you can layer when targeting using StackAdapt's ABM solution?
Job Title, Seniority, Job Function, Industry, Company Size, Company Revenue, Geographic Location, ISP/company domain, etc.
Which creative capability, currently offered through partners like Jivox and Flashtalking, is being brought in-house to StackAdapt in 2024?
Hint: Watch out Criteo!
Dynamic Creative Optimization (DCO)
What cookieless targeting solution part of Google's Privacy Sandbox, is StackAdapt offering beta tests for right now?
Google Topics API
Rich and Carter took to the stage at StackDay Charleston to grace us with their (beautifully executed) karaoke rendition of which of the following pop ballads:
A) Single Ladies - Beyonce
B) Man! I Feel Like a Woman - Shania Twain
C) Girls Just Want to Have Fun - Cyndi Lauper
D) My Heart Will Go On - Celine Dion
B) Man! I Feel Like a Woman - Shania Twain
What is the name of the famous New York City delicatessen known for its pastrami sandwiches?
Katz Deli