This or That
The rarest M&M color is
Brown
WHITE BOARD CHALLENGE: (ALL Class Edition)
The first group to name all four Ninja Turtles wins points and the turn.
Donatello, Leonardo, Raphael, and Michelangelo
What is mass marketing?
Designing products to appeal to most buyers and communicating with a large audience
An online store recommends different products to individual customers based on their previous purchases. Which marketing approach is this?
Micromarketing
Dividing a total market into smaller groups of customers who share similar characteristics.
market segmentation
Which country invented ice cream?
China
Trivia Question: Who was the "king of rock and Roll?"
Elvis
Deciding how and where products will move from the business to the customer.
channel management
What is the only edible food that never spoils?
Honey
Who are Timmy Turners fairly odd parents?
Cosmo & Wanda
What are the four elements of the marketing mix?
product, price, place, promotion
A company launches a social-media campaign to introduce its newest product. Which P is most directly involved?
promotion
A specific action used to carry out a strategy.
tactic
DOUBLE: What was the original name of pepsi?
JUST DANCE CHALLENGE: Select another group and compete in a dance battle.
A company launches three TikTok videos featuring local creators to carry out its plan. Is this a goal, strategy, or tactic?
tactic
Communication used to inform, persuade, or remind customers about a business or its products.
promotion
WHITE BOARD CHALLENGE: Select another group and challenge them to name as many specialty flavors of soda as you can think of. One team can only use pepsi products, and the other team can only use coke products.
TBD
What year was the first Ipad released?
2010
Grouping customers according to where they are located
A behavioral segmentation method that groups customers according to how frequently or heavily they use a product.
rate of use
What was the name of the first bottled soft drink?
Schweppes
What was the first toy to be advertised on television?
Mr Potato Head
A clothing company begins selling through its website in addition to retail stores. Which P is most directly involved?
place
A feature, benefit, or capability that gives a business an advantage over its competitors.
competitive advantage
Which food was first eaten in space?
Apple sauce
Who is the youngest Disney Princess?
Snow White
What is micromarketing?
Individualizing marketing for each customer
Economic “votes” are cast by consumers each time they
make a purchase
The process of gathering and analyzing information to help solve a marketing problem or make a decision.
marketing research
What is the most consumed manufactured drink in the world?
Tea
How many Star Wars movies are there?
12
A teenager wants a $1,000 laptop but has no money or way to purchase it. Which requirement of a market is missing?
financial ability
If a good or service is scarce, consumers will usually be
willing to pay for it
A customer's social and economic position, often described using factors such as income, education, and occupation.
socioeconomic status
What is the name of the ingredient in Red Bull that is not found in other energy drinks?
Taurine
What three conditions must be present for a person to be considered part of a market? *YOU MUST GET ALL THREE*
Unfulfilled desire, financial ability, and willingness to satisfy the desire
A company targets 18–25-year-olds who regularly purchase athletic shoes and consider fitness an important part of their lifestyle. Identify all segmentation methods present.
Demographic + Behavioral + Psychographic
Is it worth the risk?
YES: You MUST have ONE group member answer the following question (NO HELP from the group)
Name the 7 functions of marketing. Each one you name will earn or lose 500 points for your team
NO: Your safe bet might pay off. Challenge your classmates to answer instead. If they can get at least 5, you Lose 2500 points. If they can't do it, you will Earn 2000.