Always Be Selling
In late 2023, this clothing rental brand signed Northbeam's largest MMM contract yet.
Who is Rent the Runway?
These visual illustrations depict how a channel's effect varies as spend increases.
What is a cost curve or diminishing returns curve
Bayesian Regression
What is New?
For the majority of 2023, this was our minimum annual cost for MMM.
What is $75,000.
MMM is particularly helpful at measuring this type of media channel which MTA struggles to track.
What is Offline
Interactions across every channel
What is Old?
This is the competitor Northbeam comes up against most in Enterprise MMM sales.
Who is LiftLab?
This is the most common use-case for a brand interested in MMM.
What is budget planning / scenario planning / budget forecasting?
Long-term annual forecasting
What is Neither?
In this month of 2023, Northbeam closed a record amount of MMM deals.
What is November?
This variable represents the change in demand for a brand throughout the year.
What is seasonality?
The ability to incorporate incrementality test results.
What is New?
This client was the first to start working with us on MMM.
Who is PetMeds?
This type of test helps you to understand how accurate the future predictions of the model are.
What is out of sample testing?
Extrapolation beyond historical spend range.
What is New?