How many customers became eligible for the plane tickets?
200,000 customers
100
What did customers do with their vacuums following the promotion?
Placed ads in the newspaper selling the vacuums as "Never used, still in the box".
100
How much money was Maytag burdened with after the CPC buyout?
$500,000,000
200
What were Maytag's competitors quoted in the book for being upset about?
"Their machines cost the same to make, breakdown just as much as ours-but they get $100 more because of the reputation."
200
What was the promotional deal? Include the $ amounts of both parts.
A purchase of 100 pounds ($150) of Maytag products earned a round trip flight for 2 in Europe.
250 pounds = round trip flight for 2 to New York or Orlando.
200
How much were the airline tickets actually worth?
About $660
200
Who is CPC?
Chicago Pacific Corporation
300
What year was Maytag founded?
1893
300
Why did Maytag think they wouldn't lose money on the promotional deal?
Maytag accounted for customers purchasing more than just the minimum dollar amount of products. They also expected customers to purchase package travel deals that they could get money off of.
300
Which consumer advocacy TV show investigated Hoover?
Watchdog
300
What was the European household phrase associated with vacuuming your home at the time?
"Hoovering" you carpet
400
What did Maytag add to their washing machines that revolutionized the laundromat business?
They introduced coin operated machines.
400
What did the authors recommend the company have done to avoid the promotional debacle?
1. Have capped the offer for a set number of customers. 2. Made the offer less generous by lessening the premiums or upping the requirements.
400
How long did customers have from the purchase of the products to file travel requests?