Mobile Ad Practices
How long should you try to hook your viewer on a mobile ad?
What is 2 seconds? (Use bold visuals, motion graphics, or headlines that earn attention)
What does "ad fatigue" mean?
What is when users become desensitized to seeing the same ad?
What is CTA in an ad?
What is a prompt that tells users what to do? ("Buy Now")
Why is it important to use visuals in mobile ads?
What is most users scroll with the sound off? (Visuals help communicate the message)
What should your mobile ad be designed to do?
What is the swipe? (helps provide a more exciting experience that holds attention)
How can you tell your viewers are getting ad fatigue?
What is declining click-through rates despite ad impressions?
Why is "Unlock Your Free Trial" better CTA than "Learn More"?
What can advertisers use to ensure the ad works without sound?
What are captions, text overlays, or animations?
How can you make your ad effective without sound?
What are captions, text overlays, or animations?
How can you prevent ad fatigue?
What are refreshing visuals and content regularly?
What should a CTA be paired with to increase engagement?
What are bold visuals and persuasive text?
What should an ad be designed based on how people use their phones?
What is should be designed to swipe?
Why is it important to adapt ads for different platforms?
What grabs attention is different from other apps.
What happens when businesses ignore ad fatigue?
What are lower engagement, negative feedback, and conversions?
How can A/B testing improve a CTA?
What is by comparing different CTAs to see which gets more conversions?
Instead of demanding attention, what should visuals and headlines in an ad do?
What is earn attention?
What is A/B testing used for in mobile ads?
To experiment with different visuals, CTAs, and formats. Then you can use the data about which is most effective.
What type of content feels organic and can prevent ad fatigue?
What is incorporating user-generated content?
True or False: A CTA should always be placed at the bottom of an ad.
False, CTAs should be tested in different positions.
What is one way to ensure an ad remains engaging across different platforms?
What is adapting the ad to different platforms separately?