App Promotion
Incentivize existing users to invite their friends or family to download the app by offering rewards like free features or discounts.
Referral Programs
Uses tutorial screens, tooltips, or walkthroughs to guide new users through the features.
Onboarding Optimization
measures how many unique users are using your app on a daily basis
Daily Active Users - DAU
Use app store ads (Google Ads for Play Store or Apple Search Ads for the App Store) to promote your app directly in the app store search results. These ads help you reach users who are already searching for similar apps
App Store Advertising:
tracks monthly user activity
Monthly Active Users - MAU
Leverage platforms like Instagram, Facebook, Twitter, and TikTok to promote your app. Create engaging content, run paid ads, and collaborate with influencers to reach your target audience.
Social Media Marketing:
If your app involves in-app purchases, ensure the checkout process is as simple and seamless as possible. Integrate easy payment options like Apple Pay, Google Pay, and other mobile-friendly payment systems
Simplify the Checkout Process:
The amount of time users spend within the app and how often they open it
Session Length & Frequency
The rate at which users stop using your app over time.
Churn Rate
These pages should highlight key features and provide clear calls to action (CTAs) like "Download Now" buttons
Landing Pages
re-engage users and encourage specific actions, such as completing a purchase, checking new features, or returning after a period of inactivity. Be sure to personalize these messages to the user’s interests and behaviors
In-App Messaging & Push Notifications
calculates how much revenue you can expect from a user over their entire relationship with your app.
Lifetime Value (LTV)