Messaging
The texting type of Mobile messaging
What is SMS?
Mobile ad that appears at the top of a screen
What is a banner ad?
Ads that appear in launched apps
What is Mobile Application Advertisements?
Runs before video user is watching
What is Mobile video Advertisement?
A made game for an advertisement
What is mobile advergaming?
The imagery type of mobile messaging
What is MMS?
Mobile ad that comes out of nowhere
What is a pop up ad?
Uses a GPS app to sends close ads to the user
What is Geo-location advertising?
Potential disadvantage for mobile videos
What is bad user experience?
A created game to advertise a product
What is mobile advergaming?
The text only limit of SMS
What is 160 characters?
Advertising that appears on the phone device you carry
What is mobile advertising?
An access advantage for web apps
What is easy access?
A potential popularity advantage
What is Viral potential?
An instant advantage
What is an instant transaction?
The image or video limit for MMS
What is 500 characters?
Is between page loads of sites or apps
What is Interstitials Advertising
A cost advantage for web apps
What is lower cost?
A disadvantage that MUST not happen
What is an error?
Possible issues
What are navigation issues?