Messaging
what is another name for massaging
SMS
pop ups, banner ads, or full screen
Interstitial ads
uses the location a person to send a ad for something in the area
geolocation
what is an objective of advergaming
To lure the consumer into interact with their brand.
what does messaging marketing do
sends advertisements to people via text message
where do these ads usually appear
between content
Web app marketing aims to
attract the largest possible number of users for an app
what is a simple definition for an advergame is
the promotion of something by integrating it into play.
advantages of message marketing
direct marketing
advantage of interstitial ads
it allows the pop up to be more creative
advantages of Web apps/ Geolocation marketing
Attract new customers in the area
advantages of Mobile Advergaming
Suitable for any business
disadvantages of message marketing
messages must be quick and short
disadvantages of Web Ads/ Interstitials
they distract people from the on content they were looking at
disadvantages of Web apps/ Geolocation marketing
it's not always the right target audience get the ad
disadvantages of Mobile Advergaming
High in cost