Marketing Principles
This element of brand strategy ensures all communications, visuals, and messaging align across platforms and touchpoints.
What is brand consistency?
Our agency helped launch multiple global social campaigns for this streaming giant—across Stranger Things, The Adam Project, and Vikings: Valhalla.
What is Netflix?
A brand’s voice on social media should be consistent with this overall aspect of its identity.
What is brand personality (or brand identity)?
The gritty tone and mobster politics in The Penguin draw inspiration from this acclaimed HBO series about organized crime in New Jersey.
What is The Sopranos?
A TikTok trend goes viral using your brand’s audio. This type of media exposure costs you nothing.
What is earned media?
We helped bring Marvel’s covert war to audiences everywhere with a campaign that spanned both Disney+ and social.
What is Secret Invasion?
It's what happens when our brand taps into a trending moment with a meme, post, or comment that actually sticks - all while the internet is still watching.
What is Reactive Content?
This chaotic multiverse adventure from 2022 won Best Picture at the 2023 Oscars and featured hot dog fingers, googly eyes, and a stellar performance from Michelle Yeoh.
What is Everything Everywhere All At Once?
While trends change, this timeless brand asset—often built over years—ensures memorability and trust.
What is brand equity?
Before the world knew how wild superheroes could get, we helped introduce this Amazon Prime original to the world with a Season 1 launch.
What is The Boys?
This burger brand went from flipping patties to flipping tweets, using quick wit and playful roasts to turn its Twitter into a standout example of how your brand voice can drive serious engagement.
What is Wendy's?
This global smash, combining gaming and streaming, became the second-highest grossing video game film ever by April 2025.
What is A Minecraft Movie?
This marketing concept is about how easily and often a customer thinks of your brand in buying situations.
What is brand salience?
In a high-stakes sports moment, we brought bold, unified branding to one of the world’s biggest live events through digital and OOH placements.
What is The NBA Finals?
In 2021, this brand saw a surge in sales after a TikTok featuring a man skateboarding to Fleetwood Mac’s Dreams while drinking their juice.
What is Ocean Spray?
In 2024, Netflix dropped a global trailer for a mobile game universe based on its hit reality shows like Selling Sunset and Too Hot To Handle, part of this new gaming initiative.
What is Netflix Games: Reality Universe?
In marketing science, this term refers to the stable patterns of buyer behavior and brand performance that hold across categories and time.
What are empirical generalizations?
We didn’t just market this project—we orchestrated a viral cultural moment by blending gaming, pop music, and digital storytelling with Lil Nas X.
What is League of Legends
It’s how brands stay in the mix — jumping into cultural conversations with purpose, timing, an understanding of fandoms with just enough personality to lead the dialogue.
What is Responsive Content?
This 2024 Netflix dating show paired contestants by AI compatibility—and then let them meet for the first time at the altar.
What is The One That Got Away?
This often misunderstood metric is mistakenly treated as the same as profitability.
What is Return on Investment? (ROI)