People giving up something to receive something they would rather have.
What is Exchange
100
Collaborative efforts of people to accomplish common objectives
What is TEAMWORK
100
Product, place, promotion, and price, which together make up the marketing mix.
What are the Four "P"s.
100
In the portfolio matrix, a business unit that is a fast–growing market leader.
What is Star
100
"When it really needs to get there overnight" was a succesful marketing campaign of this Company
Who is FED EX
200
The relationship between benefits and the sacrifice necessary to obtain those benefits.
What is Customer value
200
Customers’ evaluation of a good or service in terms of whether it has met their needs and expectations.
What is Customer Satisfaction.
200
In the portfolio matrix, a business unit that has low growth potential and a small market share.
What is Dog
200
Ray & Kimberly could be considered this (Yes, it is a term).
What is Problem Child
200
"The Choice of a New Generation" was a very popular slogan for this product
What is Pepsi Cola (BOO, YUK, BOO YUK)
300
A strategy that focuses on keeping and improving relationships with current customers.
What is Relationship Marketing
300
A philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace.
What is Product Orientation
300
A unique blend of product, place, promotion, and pricing strategies designed to produce mutually satisfying exchanges with a target market.
What is Marketing Mix
300
In the portfolio matrix, a business unit that usually generates more cash than it needs to maintain its market share.
What is Cash Cow
300
The 3rd President of the United States
Who is Thomas Jefferson.
400
The idea that the social and economic justification for an organization’s existence is the satisfaction of customer wants and needs while meeting organizational objectives.
What is Marketing Concept
400
The idea that people will buy more goods and services if aggressive sales techniques are used and that high sales result in high profits.
What is Sales Orientation.
400
Identifying internal strengths and weaknesses and also examining external opportunities and threats.
What is SWOT ANALYSIS
400
What was the #1 TV commercial of 2014..HINT: It was first seen during the Superbowl...LOL :)
What is Budweiser's 'PUPPY LOVE" commercial. Where the puppy falls in love with the BIG Clydesdale Horse. Its so cute
400
This is the closest planet to Earth.
What is Venus..
500
A tool for allocating resources among products or strategioc business units on the basis of relative market share and market growth.
What is Portfolio Matrix
500
Delegation of authority to solve customers’ problems quickly—usually by the first person that the customer notifies regarding a problem.
What is Empowerment
500
The activities of selecting and describing one or more target markets and developing and maintaining a marketing mix that will produce mutually satisfying exchanges with target markets.
What is Marketing Strategy
500
Realistic, Measurable, Time-specific, Compared to a benchmark.
What are the criteria for Marketing Objectives
500
Plop, plop; fizz, fizz; oh, what a relief it is!" was this product's slogan...