The use of the telephone to sell directly to consumers.
What is Telemarketing
100
Impersonal, one-way mass communication about a product or organization that is paid for by a marketer.
What is Advertising
100
A formal meeting in which the salesperson presents a sales proposal to a prospective buyer.
What is Sales Presentation.
100
The channel used to convey a message to a target market
What is Medium
100
This U.S. retailer is the number one sales volume retailer in the world.
What is Wal-Mart
200
Alll the activities directly related to the sale of goods and services to the ultimate consumer for personal, non-business use.
What is Retailing
200
A 30-minute or longer advertisement that looks more like a TV talk show than a sales pitch.
What is Infomercial
200
Public Information about a company, product, service or issue appearing in the mass media as a news item
What is Publicity
200
A medium of communication such as voice, radio, or newspaper for transmitting a message
What is Channel
200
A recent pricing trend among retailers is EDLP, What does EDLP stand for:
What is Every Day Low Pricing.
300
Limited-service merchant wholesalers that sell a
limited selection of brand name appliances, household items, and groceries on a cash- and-carry basis to members, usually small businesses and groups.
What is Warehouse Membership Clubs
300
The number of target consumers exposed to a commercial at least once during
a specific period, usually four weeks.
What is Reach
300
A cash refund given for the purchase of a product during a specific period
What is Rebate
300
These are the two major categories of communications.
What is Mass & Interpersonal
300
Why can't the Tyrannosaurus Rex clap?
What is because they are EXTINCT!...silly.
400
A combination of the six Ps - product, place, promotion, price, presentation, and personnel - to sell goods and services to the ultimate consumer.
What is Retailing Mix
400
The combination of promotional tools - including advertising, public relations, personal selling, and sales promotion - used to reach the target market a fulfill
the organization's overall goals.
What is Promotional Mix
400
The process you might use to find out about potential clients from friends, business contacts, coworkers, acquaintances, in a professional or civic organizations.
What is Networking.
400
Name three of the most common forms of consumer sales promotion used today.
What is Coupons, Rebates, Premiums, Loyalty Marketing Programs, Contest & Sweepstakes, sampling and Point-of-Purchase displays.
400
What happens when you throw a yellow rock into a purple stream?
What is "It makes a SPLASH" DUH!!!
500
A promotional program that allows the consumer the opportunity to try a product or service for free.
What is Sampling
500
The set of steps a salesperson goes through in a particular organization to sell something.
What is Sales process (sales cycle)
500
These are the 6 P's of the Retailing Mix
What are Product, Place, Promotion, Price, Presentation and personnel
500
This is an Internet advertising format where companies put ad messages in Web-Based or video games to advertise or promote products. VERY VERY HARD QUESTION.
What is Advergaming.
500
What is a shark's favorite game?
What is "Swallow the Leader" he he he ho ho ho hee hee