The use of the telephone to sell directly to consumers.
What is Telemarketing
100
Impersonal, one-way mass communication about a product or organization that is paid for by a marketer.
What is Advertising
100
This is a retailer that competes on the basis of low prices, high turnover and large volume.
What is a Discount Store.
100
This U.S. retailer is the number one sales volume retailer in the world.
What is Wal-Mart
200
Alll the activities directly related to the sale of goods and services to the ultimate consumer for personal, non-business use.
What is Retailing
200
A 30-minute or longer advertisement that looks more like a TV talk show than a sales pitch.
What is Infomercial
200
Interpretation of the language and symbols sent by the source through a channel
What is Decoding
200
The channel used to convey a message to a target market
What is Medium
200
A recent pricing trend among retailers is EDLP, What does EDLP stand for:
What is Every Day Low Pricing.
300
Limited-service merchant wholesalers that sell a
limited selection of brand name appliances, household items, and groceries on a cash- and-carry basis to members, usually small businesses and groups.
What is Warehouse Membership Clubs
300
The number of target consumers exposed to a commercial at least once during
a specific period, usually four weeks.
What is Reach
300
A combination of the 6 Ps used to sell goods & services
What is Retailing Mix
300
A medium of communication such as voice, radio, or newspaper for transmitting a message
What is Channel
300
These are the two major categories of communications.
What is mass and interpersonal
400
A combination of the six Ps - product, place, promotion, price, presentation, and personnel - to sell goods and services to the ultimate consumer.
What is Retailing Mix
400
The combination of promotional tools - including advertising, public relations, personal selling, and sales promotion - used to reach the target market a fulfill
the organization's overall goals.
What is Promotional Mix
400
Combination of media used for a promotional campaign.
What is Media Mix
400
Name three of the most common forms of consumer sales promotion used today.
What is Coupons, Rebates, Premiums, Loyalty Marketing Programs, Contest & Sweepstakes, sampling and Point-of-Purchase displays.
400
Which medium do most advertisers spend the most on.
What is TV
500
A promotional program that allows the consumer the opportunity to try a product or service for free.
What is Sampling
500
What Does ADIA stand for
What is Attention, Interaction, Desire, Action
500
These are the goals of promotion.
What is Informing, Pursuading & Reminding
500
Web-based internet advertising format where companies put messages in Web-based or video games to advertise their product is called.
What is Advergaming
500
A series of related advertisements focusing on a common theme, slogan and set of advertising appeals is called...