A channel intermediary that sells mainly to consumers
What is Retailer
100
These are the 4 segments of the business market.
What are Producers, Resellers, Governments & Institutions.
100
This U.S. retailer is the number one sales volume retailer in the world.
What is Wal-Mart
200
That part of a brand that can be spoken, including letters, words, and numbers
What is Brand Name
200
A confirmation of the quality or performance of a good or service.
What is a Warranty
200
A principal holding that 20 percent of all customers generate 80 percent of the demand.
What is 80/20 principal
200
Income, Ethnic background, gender and age are all examples of ______________?
What is Demographic.
200
What do you call a gorilla with bananas in his ears
What is "anything you want...he can't hear you"....LOL...HAHAHAHAHAHA
300
The exclusive right to use a brand or part of a brand.
What is Trademark
300
The thing that connects all the business entities, both internal and external to the company, that perform or support the logistics function.
What is Supply Chain
300
A manufacturer’s or supplier’s use of an independent third party to manage an entire function of the logistics system, such as transportation, warehousing, or order processing.
What is Outsourcing
300
The purchase of tickets for a concert over the Internet is considered a ___________ distribution. (Over the internet is the key)
What is Electronic
300
What goes hahahahah...POP
What is Someone Laughing their Head Off"...omg that was toooooo funny.
400
An unwritten guarantee that the good or service is fit for the purpose for which it was sold.
What is Implied Warranty
400
A form of dispersal(lol what is another word for that) that establishes one or a few dealers within a given area.
What is Exclusive distribution
400
Placing 2 or more brand names on one product or its package
What is Co-branding
400
Persuasive Labeling & ______________ labeling are the most recognizable forms of labeling.
What is Informational.
400
Imagine this...you are in a forest and you are surrounded by angry wolves...What do you do?
What is STOP IMAGINING
500
A type of package tagging that focuses on a promotional theme or logo with consumer information being secondary.
What is Persuasive labeling
500
Wholesaling intermediaries who do not take title to a product but facilitate its sale from producer to end user by representing retailers, wholesalers, or manufacturers.
What are Agents and Brokers
500
A system whereby orders are entered into the supply chain and filled
What is Order Processing system
500
A product unknown to a potential buyer, or a product known but the buyer does not actively seek is called a __________________ product?
What is Unsought.
500
Where is the Coca-Cola Museum located (it was in your book)