The use of the telephone to sell directly to consumers.
What is Telemarketing
100
Impersonal, one-way mass communication about a product or organization that is paid for by a marketer.
What is Advertising
100
A formal meeting in which the salesperson presents a sales proposal to a prospective buyer.
What is Sales Presentation.
100
This is a retailer that competes on the basis of low prices, high turnover and large volume.
What is a Discount Store.
100
This U.S. retailer is the number one sales volume retailer in the world.
What is Wal-Mart
200
Alll the activities directly related to the sale of goods and services to the ultimate consumer for personal, non-business use.
What is Retailing
200
A 30-minute or longer advertisement that looks more like a TV talk show than a sales pitch.
What is Infomercial
200
A price reduction offered by manufacturers to intermediaries, such as wholesalers and retailers. See promotional allowance.
What is Trade Allowance
200
The channel used to convey a message to a target market
What is Medium
200
A recent pricing trend among retailers is EDLP, What does EDLP stand for:
What is Every Day Low Pricing.
300
Limited-service merchant wholesalers that sell a
limited selection of brand name appliances, household items, and groceries on a cash- and-carry basis to members, usually small businesses and groups.
What is Warehouse Membership Clubs
300
The number of target consumers exposed to a commercial at least once during
a specific period, usually four weeks.
What is Reach
300
A promotional program designed to build long-term,
mutually beneficial relationships between a company and its key customers.
What is Loyalty Marketing Program.
300
A medium of communication such as voice, radio, or newspaper for transmitting a message
What is Channel
300
These are the two major categories of communications.
What is mass and interpersonal
400
A combination of the six Ps - product, place, promotion, price, presentation, and personnel - to sell goods and services to the ultimate consumer.
What is Retailing Mix
400
The combination of promotional tools - including advertising, public relations, personal selling, and sales promotion - used to reach the target market a fulfill
the organization's overall goals.
What is Promotional Mix
400
A promotional display set up at the retailer's location to build traffic, advertise or induce impulse buying.
What is POP (Point of Purchase Display)
400
Name three of the most common forms of consumer sales promotion used today.
What is Coupons, Rebates, Premiums, Loyalty Marketing Programs, Contest & Sweepstakes, sampling and Point-of-Purchase displays.
400
This is the first step in the selling process.
What is generating leads
500
A promotional program that allows the consumer the opportunity to try a product or service for free.
What is Sampling
500
The set of steps a salesperson goes through in a particular organization to sell something.
What is Sales process (sales cycle)
500
Three main goals of Promotion
What are Informing, Persuading & Reminding
500
These are the 3 classified forms/types of Retailers.
What are Independent Retailers, Chain Stores & Franchises.
500
Public information about a company, good, or service appearing in the mass media as a news item is called.